With the poor economy continuing to affect TV advertising revenue, you see more and more direct marketing commercials selling items that are “not available in stores.” These ads typically feature extremely agitated pitchmen, a toll-free order number, a price that’s typically $19.95, and tiny-font shipping and handling charges that run you another $12. If you order now you can get two, and don’t forget that these items are not available in stores, probably because the idea behind stores is that they offer products people actually want and need to buy.
It used to be that you only saw these commercials late at night, when you were so worried about how you’d deal with sudden urges to fish that you couldn’t sleep. And mercifully, there would be an ad for the “pocket fisherman.” Now you’re likely to see these kinds of spots any time of the day or night. An NPR report recently explained the trend: as traditional advertisers reduce their budgets, local stations make leftover air time available to these low-end buyers at drastically reduced rates. One ad buyer interviewed admitted he was a “bottom feeder,” which I think would be an excellent name for a product: Try the BottomFeeder! You’ll never need to buy bathroom tissue again!
A lot of the trailblazers in this industry have unfortunately been made archaic by modern technology. The Ginsu Knives, famous for cutting through a can, were so sharp and awkward to use that most of their purchasers accidentally slashed their wrists. The Medic Alert bracelet, for when you’ve fallen and can’t (or simply don’t want to) get up, was antiquated by the cell phone. The Clapper, which allowed you to turn stuff on from across the room, was discontinued when seniors began using the Segway to travel effortlessly about their homes from light switch to light switch.
One of the promoters currently most in demand for these frenetic spiels is a bearded, raspy-voiced fellow named Billy Mays. Son of baseball’s Willie Mays, who roamed centerfield for the San Francisco Giants for over two decades on his way to 12 Golden Gloves and the Hall of Fame, Billy wanted to get out from the shadow of his famous father. His big break came in the ‘90s when he was selected to be spokesman for the Bedazzler, a tool that embedded plastic gems into jackets, jeans and that household pet desperately in need of a makeover. He later sold items like OxiClean, the Mantis Tiller and Miracle Whip (I can’t remember ever seeing him hawk the well-known dessert topping, so I can only guess this product was instead some kind of domination device).
Described by The Washington Post as having a “signature yelling approach” and being “known for screaming in lieu of talking during infomercials … a full-volume pitchman, amped up like a candidate for a tranquilizer-gun takedown,” Mays was last seen branching out into the service economy. He was recently named the new voice of iCan Benefit Group, “the first company offering health insurance Billy Mays has been excited to endorse.” (He’s endorsed many other insurance plans, but steadfastly refused to be excited by them until now.) I anticipate a not-too-distant future in which Billy sells everything from mutual funds to cremation services in his classic manic shriek.
Mays is not affiliated with the infomercial product that most recently has been all over the airwaves — I mentioned him mainly because I wanted to see how many readers would buy the Willie Mays connection. I’m talking here about the “Loud and Clear” sound-amplifying device that fits in your ear like a Blutooth cell phone apparatus. No longer will your difficulties interpreting sound be obvious to all who can see the electroacoustic device in your ear; now, they’ll think you’re just another self-absorbed tool enamored with pointless technology that hangs off the side of your head. I can hardly wait for the next-gen app that enhances your smelling abilities with the brushed-steel device that protrudes from your nose.
Rather than using a spokesperson, the Loud and Clear commercials feature actors pretending to go through their daily routines enjoying the life-enhancing properties of a monstrous hearing aid. There’s a guy in bed next to his annoyed wife, who’s giving him dirty looks because the TV is too loud for her to sleep, until he discovers the Loud and Clear and can turn that damn thing down. There’s a woman rocking out to the kitchen radio while her husband tries but fails to concentrate on his laptop work. Rather than asking him to get his stupid computer off the kitchen table, she’s seen moments later happily accessorized in her Loud and Clear. Others are involved in a number of activities designed to demonstrate that today’s seniors aren’t your father’s old people – they’re energetically playing bingo, strolling through the woods in tight jeans, and listening in on two neighbors having a private discussion across the street.
This last example hints at the more malicious uses of the Loud and Clear, which are also illustrated in the commercial with a surprising lack of guilt. One scene shows a guy, hopefully a private detective, sitting at the wheel of his parked car with the amplifier in his ear and a camera in his hands. He becomes suddenly attentive, clicks the camera at some off-screen scene, then nods in quiet satisfaction at how easily he was able to get naked pictures of his kid’s hot teacher. I’m not sure how the hearing device helped with this, unless maybe it keeps him on guard for the piercing sirens of approaching squad cars.
Generally, though, the Loud and Clear is shown engaging in harmless fun. There’s a party scene where a trio of attractive women are chatting, then the shot widens to show the eavesdropping stud who’s delighted to learn they’re talking about him. There’s a hunter in the woods — hopefully not the same woods with the tight-jeaned woman — using the hearing enhancer to listen for the rustle of live game. I only hope the L&C has a volume control handy, because when he lets loose with that shotgun, he’s going to get way more amplification than he bargained for. There’s a quiet conversation at home with the family, above a caption that reads “HEAR PEOPLE AROUND YOU!”
Probably the worst, most devious thing about this product is that I want one. I can tell that my hearing has declined in recent years, and I recognize that it would be nice to watch television and have some idea of why Howie Mandell is beating that guy over the head with a baseball bat. My world could be so much richer.
Actually, I think I’d like to have two, one protruding out of each ear. Maybe if I order now…
Thursday, January 15, 2009
Monday, January 12, 2009
When I first learned to blog
The following is a piece I wrote as a submission to our local newspaper when they expressed interest in the subject of local blogging a few months ago. Though it “doesn’t meet their needs at this time,” I believe that by “this time” they mean “while humans walk the earth.” So rather than waste my efforts, I’m putting it in as today’s posting.
As a fifty-something middle-class European-American, I long ago gave up any aspirations to be on the cutting edge of modern culture. There was a brief period years ago when I might’ve considered myself marginally “cool” – I think it was for about a half-hour during my junior year of college – but once you find yourself with a family, a suburban home and a corporate career, you are so far past cool as to need only a light jacket.
I like to think, however, that I’m at least aware of all the latest happenings among the younger generation. Though I choose not to indulge, I know all about the discos, the hip-hop, the so-called “brake” dancing, where kids stop and reverse direction in mid-tumble. I’ve heard the music of Madonna, LL Coolio J-Z, and Fall-Down Boy. I have a cell phone and I’ve walked past the video game section in Best Buy. And I’ve learned enough about computers and the Internet to think I’ve found a niche where perhaps I can rekindle enough of my def self to put a toe in the kids’ pool.
I’ve started a blog.
The young people out there know what I’m talking about, but let me take a moment to explain this phenomenon to any of my contemporaries who aren’t familiar with the concept. The blog has nothing to do with Steve McQueen and meteors exuding a pink, gooey substance (that’s “The Blob,” as I was embarrassed to learn a little too late) and everything to do with chronicling your every thought, move and breath for a fascinated world to follow. It’s a little like being an exhibitionist from the comfort of your home, without the gross and illegal parts.
I went online and found WordPress and Blogger, two of the more popular sites that serve as portals to the time-space wormhole known as the “blogosphere.” This huge ball of Internet waves, sitting in geosynchronous orbit over south Asia, is where you choose your blog name, create your profile, even upload video, if you can find the VHS port on the side of your laptop. The setup is quick and remarkably painless (as long as you keep your power cord out of the water) and before you know it, you’re a blogger!
Now that you’ve got the infrastructure in place, you need to turn your attention to something known as “content.” This annoying but necessary part of keeping a blog requires you to think of something interesting to put in your postings so that when people open your webpage, there will be words instead of blank space, which tends to discourage return visits. From looking at some of the blogs already out there, it seems that your content doesn’t have to be especially pertinent – cats, lawyer jokes and death threats are a few common themes – it mostly just has to be there.
My favorite subject so far, as I hope you’ve been able to guess from the last 491 words that preceded these, is humor. Since standards aren’t especially high, what with the lack of editors, fact-checkers and other mainstream media flotsam, all you need to do is position your screen pointer on the “write” tab and click it to open a window that looks something like an email entry. Type until your hands get tired and then press the “publish” button.
At this point, you’re usually given the option to “view site” so you can see what you just wrote in a slightly different format, but one that is now being viewed by millions of people around the world. Or at least that’s how I thought it worked. Turns out that the hardest part of blogging once you’ve gotten this far is figuring out how to get people to actually visit your blog. I believed that once your posting went up, there’d be a flashing signal on every computer then online that would direct readers to stop whatever they were doing and read all about you. I kept watching for evidence of all this traffic to show up in the comments that record what visitors think of your hard work. It’s the positive reinforcement of these remarks – notes like “wow, you’re terrific” and “worst blog ever” – that provide the incentive for people to keep up their blogs for weeks at a time. It’s been slow to come in my case, though with networking, webcasting and poking people with sticks, I’m starting to build a respectable audience.
It’s certainly not money that provides the motivation for blogging. If you’re thinking about joining in this communications revolution as a way to add a little extra income during this time of tight cash, you’ll find out quickly that that’s not how it works. Though my laptop does have a slot on one side that looks about the right size to spit out fifty-dollar bills, they haven’t come yet, and I’m starting to think they never will. Still, I’ve achieved the satisfaction of joining a community of like-minded citizens to whom connectivity, even though it’s virtual, gives us all a sense that we’re involved in something very, very special.
Being cool.
As a fifty-something middle-class European-American, I long ago gave up any aspirations to be on the cutting edge of modern culture. There was a brief period years ago when I might’ve considered myself marginally “cool” – I think it was for about a half-hour during my junior year of college – but once you find yourself with a family, a suburban home and a corporate career, you are so far past cool as to need only a light jacket.
I like to think, however, that I’m at least aware of all the latest happenings among the younger generation. Though I choose not to indulge, I know all about the discos, the hip-hop, the so-called “brake” dancing, where kids stop and reverse direction in mid-tumble. I’ve heard the music of Madonna, LL Coolio J-Z, and Fall-Down Boy. I have a cell phone and I’ve walked past the video game section in Best Buy. And I’ve learned enough about computers and the Internet to think I’ve found a niche where perhaps I can rekindle enough of my def self to put a toe in the kids’ pool.
I’ve started a blog.
The young people out there know what I’m talking about, but let me take a moment to explain this phenomenon to any of my contemporaries who aren’t familiar with the concept. The blog has nothing to do with Steve McQueen and meteors exuding a pink, gooey substance (that’s “The Blob,” as I was embarrassed to learn a little too late) and everything to do with chronicling your every thought, move and breath for a fascinated world to follow. It’s a little like being an exhibitionist from the comfort of your home, without the gross and illegal parts.
I went online and found WordPress and Blogger, two of the more popular sites that serve as portals to the time-space wormhole known as the “blogosphere.” This huge ball of Internet waves, sitting in geosynchronous orbit over south Asia, is where you choose your blog name, create your profile, even upload video, if you can find the VHS port on the side of your laptop. The setup is quick and remarkably painless (as long as you keep your power cord out of the water) and before you know it, you’re a blogger!
Now that you’ve got the infrastructure in place, you need to turn your attention to something known as “content.” This annoying but necessary part of keeping a blog requires you to think of something interesting to put in your postings so that when people open your webpage, there will be words instead of blank space, which tends to discourage return visits. From looking at some of the blogs already out there, it seems that your content doesn’t have to be especially pertinent – cats, lawyer jokes and death threats are a few common themes – it mostly just has to be there.
My favorite subject so far, as I hope you’ve been able to guess from the last 491 words that preceded these, is humor. Since standards aren’t especially high, what with the lack of editors, fact-checkers and other mainstream media flotsam, all you need to do is position your screen pointer on the “write” tab and click it to open a window that looks something like an email entry. Type until your hands get tired and then press the “publish” button.
At this point, you’re usually given the option to “view site” so you can see what you just wrote in a slightly different format, but one that is now being viewed by millions of people around the world. Or at least that’s how I thought it worked. Turns out that the hardest part of blogging once you’ve gotten this far is figuring out how to get people to actually visit your blog. I believed that once your posting went up, there’d be a flashing signal on every computer then online that would direct readers to stop whatever they were doing and read all about you. I kept watching for evidence of all this traffic to show up in the comments that record what visitors think of your hard work. It’s the positive reinforcement of these remarks – notes like “wow, you’re terrific” and “worst blog ever” – that provide the incentive for people to keep up their blogs for weeks at a time. It’s been slow to come in my case, though with networking, webcasting and poking people with sticks, I’m starting to build a respectable audience.
It’s certainly not money that provides the motivation for blogging. If you’re thinking about joining in this communications revolution as a way to add a little extra income during this time of tight cash, you’ll find out quickly that that’s not how it works. Though my laptop does have a slot on one side that looks about the right size to spit out fifty-dollar bills, they haven’t come yet, and I’m starting to think they never will. Still, I’ve achieved the satisfaction of joining a community of like-minded citizens to whom connectivity, even though it’s virtual, gives us all a sense that we’re involved in something very, very special.
Being cool.
Sunday, January 11, 2009
More of FiftySomethingMan
If you've been a reader of my work at this blog, please be aware that a more complete compilation now exists at davisw.wordpress.com. This site includes DAILY postings, including many amusing features you won't see on FiftySomethingMan.blogspot.com. I will continue to maintain this blogspot site, adding primarily essay-sized pieces about three times a week. But if you want to see smaller (and sometimes even funnier) postings, and you want to see them every day, please visit me at davisw.wordpress.com. Thanks.
Saturday, January 10, 2009
Website Review: M&Ms.com
While I was at a theater recently waiting for the movie to start, I temporarily pulled my attention away from the trailer for Kevin James’ Oscar-bound vehicle “Paul Blart: Mall Cop” to read my M&M’s wrapper. I wasn’t too surprised to discover there’s an M&M’s website (mms.com, not the mandm.com I might’ve expected, which is being cyber-squatted on by men who like Depeche Mode) and I promised myself I’d check out this internet curiosity the next time I couldn’t find anything better online.
Several months later, I made my first visit and was delighted to learn there’s a world of enchantment behind that hard candy shell. The folks from Mars – the candy company that owns M&M’s, not the single-celled life forms on the nearby planet – have put a lot of work into dreaming up ways they can sell all things M-related. They offer not just the candy itself, with colors and imprints I could hardly believe, but an immense variety of merchandise, recipes, games and allergen warnings. Let’s review the site map as soon as I down a handful of America’s favorite sedative-shaped chocolate treat.
Mmmmmmmmm! I love the taste of ampersands.
The home page currently features three revolving promotions: exploring the five fabulous flavors of new M&M premiums; the somewhat-outdated “make holiday magic with M&M’s and Martha (Stewart, I’m guessing, not Washington)”; and the “bring ‘M’ to the party” Super Bowl campaign. I’m guessing “M” is the cool new identity designed to appeal the younger generation, who love the brevity of single-lettered terms, as in “let’s do some ‘X’” and “I have to ‘P’”. This is where I also learned that the iconic “melts in your mouth, not in your hands” slogan has been replaced with “Always Fun,” which works, I guess, unless one of them gets lodged in your trachea.
The recipe section was largely predictable, taking just about any cake, cookie or pie concoction and throwing a bunch of M&Ms into the mix. There were a few interesting ideas that wouldn’t have occurred to me (“put ‘em in your coffee!”) as well as a number of others that struck me as a bit of a stretch. These would include the Autumn Turkey Casserole, Citrus Basil Sangria and something called “Plantains with Mex,” which I hope includes a type of southwestern flavoring and not an actual Mexican. In addition to the recipes was a related section called crafts, which offered creative ways to assemble the M’s into works of art. Among the more inspired suggestions were the Eight Nights of Light cupcakes (for the Jewish holiday known as Hanukkah, which Mars has apparently moved to January), a party pizza cookie with M&M’s standing in for pepperoni and anchovies (two of the aforementioned “five fabulous flavors” I suppose) and a holiday wreath made of hundreds of green M&Ms crazy-glued together into a wheel.
Other ways to incorporate the M&M experience into your personal lifestyle included bedding, clocks and, not surprisingly, extra-large sweatpants; online games such as “Red vs. Green,” “Flip the Mix” and “Shmuffleboard” (that’s right, spellcheck, shuffleboard with an “m”); and the company’s venture into sports marketing with a sponsorship of NASCAR driver Kyle Busch. This last section is particularly interesting to those of us in the South. We get to read about the entire crew – cleverly dubbed the guys who “show grit in the pit” by some pathetic corporate copywriter – including jack man Jeff Fender, who during his downtime enjoys fishing, the music of Bad Company, and long walks on the beach without being hit by racecar. We also see Kyle himself, posing at the track alongside a cocky-looking M dressed in a fireproof suit, because though he won’t melt in your hand, he doesn’t do real well with 900-degree gasoline fires. We get to read extensively about Kyle’s 2008 season, lowlighted by a nineteenth-place finish in Miami, a solid eighth in Phoenix and “surviving crash-filled Talladega despite damage from a late-race accident” to celebrate his birthday May 2 with M&M candies and “finding his inner M.”
Another way that Mars is trying to engage the candy-buying public is with the opportunity to create your own virtual characters. To get you started, they show a group of anthropomorphic sweets sitting around a breakroom table with coffee (WATCH OUT!!) and “Hi my name is” tags identifying them as Stacy, Naomi, Larry, Tony and Mike. A few of these guys are what you might call slightly edgy-looking – no body piercings or purple hair but a tattooed “m” on their chins. We see another set of unnamed characters standing proudly in front of a picture of an actual 50-foot M&M-styled Statue of Liberty holding her beacon skyward near the Brooklyn Bridge in 2007. One of these characters does have a mohawk, perhaps in recognition that Lady Liberty welcomes the tired, the wretched and the haircut-impaired.
My favorite part of the mm.com website is where you can order personalized M&M’s with words, faces and colors of your choosing. The faces consist primarily of the characters noted above and the colors include just about any pastel you can imagine. The words, however, are subject to a list of do’s and don’ts. The do’s include the requirement to use nice words, be cheerful, have fun and be expressive, just as long as you don’t take your basic American freedoms too far. You can’t use obscenities, proper nouns like business, celebrity or product names and, “to avoid any confusion and keep everyone safe, we will not print any reference to prescription drugs, especially those that are in pill form.” To drive this last point home, they show a diagonal “no” slash through a candy that reads “Mary’s pills.”
Finally, there’s the boilerplate part you see on just about every commercial website, offering basic facts about the company. We learn that Mars also makes Uncle Ben’s rice, Combos snack crackers, Seeds of Change for the home gardener, and a disturbing quantity of cat food varieties, including Whiskas, Sheba and Pedigree. An ingredients section talks mostly about potential allergens in their products, with additional unnerving references to bass, cod, crab and shrimp (hopefully these are in the cat foods, not candies like Skittles and Snickers.)
Then there’s a store locator to help you find where to buy M&M’s. It’s hard to imagine that locating the ubiquitous dark brown bag we all know and love is really a problem, unless perhaps you’re on safari in Kenya. I keyed in the zip code where I’m writing this posting and found that there are bags for sale in the drugstore across the street, the gas station opposite that, the bookstore on the other corner, and the dollar store three doors down. In total, there are 29 outlets within ten miles of my house.
I appreciated the opportunity to learn more about this fine all-American product and what makes it so special. Watch for more website reviews in future Friday postings.
Several months later, I made my first visit and was delighted to learn there’s a world of enchantment behind that hard candy shell. The folks from Mars – the candy company that owns M&M’s, not the single-celled life forms on the nearby planet – have put a lot of work into dreaming up ways they can sell all things M-related. They offer not just the candy itself, with colors and imprints I could hardly believe, but an immense variety of merchandise, recipes, games and allergen warnings. Let’s review the site map as soon as I down a handful of America’s favorite sedative-shaped chocolate treat.
Mmmmmmmmm! I love the taste of ampersands.
The home page currently features three revolving promotions: exploring the five fabulous flavors of new M&M premiums; the somewhat-outdated “make holiday magic with M&M’s and Martha (Stewart, I’m guessing, not Washington)”; and the “bring ‘M’ to the party” Super Bowl campaign. I’m guessing “M” is the cool new identity designed to appeal the younger generation, who love the brevity of single-lettered terms, as in “let’s do some ‘X’” and “I have to ‘P’”. This is where I also learned that the iconic “melts in your mouth, not in your hands” slogan has been replaced with “Always Fun,” which works, I guess, unless one of them gets lodged in your trachea.
The recipe section was largely predictable, taking just about any cake, cookie or pie concoction and throwing a bunch of M&Ms into the mix. There were a few interesting ideas that wouldn’t have occurred to me (“put ‘em in your coffee!”) as well as a number of others that struck me as a bit of a stretch. These would include the Autumn Turkey Casserole, Citrus Basil Sangria and something called “Plantains with Mex,” which I hope includes a type of southwestern flavoring and not an actual Mexican. In addition to the recipes was a related section called crafts, which offered creative ways to assemble the M’s into works of art. Among the more inspired suggestions were the Eight Nights of Light cupcakes (for the Jewish holiday known as Hanukkah, which Mars has apparently moved to January), a party pizza cookie with M&M’s standing in for pepperoni and anchovies (two of the aforementioned “five fabulous flavors” I suppose) and a holiday wreath made of hundreds of green M&Ms crazy-glued together into a wheel.
Other ways to incorporate the M&M experience into your personal lifestyle included bedding, clocks and, not surprisingly, extra-large sweatpants; online games such as “Red vs. Green,” “Flip the Mix” and “Shmuffleboard” (that’s right, spellcheck, shuffleboard with an “m”); and the company’s venture into sports marketing with a sponsorship of NASCAR driver Kyle Busch. This last section is particularly interesting to those of us in the South. We get to read about the entire crew – cleverly dubbed the guys who “show grit in the pit” by some pathetic corporate copywriter – including jack man Jeff Fender, who during his downtime enjoys fishing, the music of Bad Company, and long walks on the beach without being hit by racecar. We also see Kyle himself, posing at the track alongside a cocky-looking M dressed in a fireproof suit, because though he won’t melt in your hand, he doesn’t do real well with 900-degree gasoline fires. We get to read extensively about Kyle’s 2008 season, lowlighted by a nineteenth-place finish in Miami, a solid eighth in Phoenix and “surviving crash-filled Talladega despite damage from a late-race accident” to celebrate his birthday May 2 with M&M candies and “finding his inner M.”
Another way that Mars is trying to engage the candy-buying public is with the opportunity to create your own virtual characters. To get you started, they show a group of anthropomorphic sweets sitting around a breakroom table with coffee (WATCH OUT!!) and “Hi my name is” tags identifying them as Stacy, Naomi, Larry, Tony and Mike. A few of these guys are what you might call slightly edgy-looking – no body piercings or purple hair but a tattooed “m” on their chins. We see another set of unnamed characters standing proudly in front of a picture of an actual 50-foot M&M-styled Statue of Liberty holding her beacon skyward near the Brooklyn Bridge in 2007. One of these characters does have a mohawk, perhaps in recognition that Lady Liberty welcomes the tired, the wretched and the haircut-impaired.
My favorite part of the mm.com website is where you can order personalized M&M’s with words, faces and colors of your choosing. The faces consist primarily of the characters noted above and the colors include just about any pastel you can imagine. The words, however, are subject to a list of do’s and don’ts. The do’s include the requirement to use nice words, be cheerful, have fun and be expressive, just as long as you don’t take your basic American freedoms too far. You can’t use obscenities, proper nouns like business, celebrity or product names and, “to avoid any confusion and keep everyone safe, we will not print any reference to prescription drugs, especially those that are in pill form.” To drive this last point home, they show a diagonal “no” slash through a candy that reads “Mary’s pills.”
Finally, there’s the boilerplate part you see on just about every commercial website, offering basic facts about the company. We learn that Mars also makes Uncle Ben’s rice, Combos snack crackers, Seeds of Change for the home gardener, and a disturbing quantity of cat food varieties, including Whiskas, Sheba and Pedigree. An ingredients section talks mostly about potential allergens in their products, with additional unnerving references to bass, cod, crab and shrimp (hopefully these are in the cat foods, not candies like Skittles and Snickers.)
Then there’s a store locator to help you find where to buy M&M’s. It’s hard to imagine that locating the ubiquitous dark brown bag we all know and love is really a problem, unless perhaps you’re on safari in Kenya. I keyed in the zip code where I’m writing this posting and found that there are bags for sale in the drugstore across the street, the gas station opposite that, the bookstore on the other corner, and the dollar store three doors down. In total, there are 29 outlets within ten miles of my house.
I appreciated the opportunity to learn more about this fine all-American product and what makes it so special. Watch for more website reviews in future Friday postings.
Wednesday, January 7, 2009
Three procedures and still alive
ATLANTA (Associated Press) — Griffin Bell, 90, the shrewd Southern lawyer who grew up with Jimmy Carter and later became U.S. attorney general after Carter was elected president, died Monday in Atlanta. He was being treated for complications from pancreatic cancer, kidney disease and being 90.
From the perspective of someone still in relatively good health, it often seems like medicine can go too far in treating the ravages of time. I think there comes a point when you feel like you’ve lived a rich, full life and now it’s time to go do something else, like maybe die. Throwing the incredible expenses of the modern healthcare establishment at the elderly and infirm just doesn’t always seem wise, especially if you hit one of them in the eye with an otoscope.
I’ve been incredibly fortunate with my health for over 55 years, and haven’t spent a night in the hospital since that whole birthing thing back in 1953. I’ve had my fair share of the usual modern maladies that almost everybody goes through – measles, mumps, mole removal, molar removal. I had what we politely called a “nervous stomach” in my teens, I’ve had a couple of lower back issues that kept me prone for days at a time, and I got chicken pox as a Christmas present from my son about ten years ago. Only three times have I gone through anything more serious.
My first such episode occurred in 1989. For years, I had noticed a brownish area just inside the top of my left ear. I chalked it up to poor hygiene until one day when it started bleeding. I knew that blood was only effective when it was coursing through your veins and that having it drip off the end of your earlobe wasn’t as good. I made a visit to the dermatologist who took one look at the wound and made his frightening pronouncement – ear cancer.
Well, not exactly ear cancer. It was a skin cancer that happened to be on my ear. All those hours I’d spent on college break in Miami laying out on my parents’ patio without benefit of sunscreen hadn’t been wasted after all. I was referred to a cosmetic surgeon despite my protests that I already looked damned good, but they explained he’d be the one carving off thin layers of my cartilage until all the cancer was removed, then would rebuild what was left into some semblance of an ear. The procedure I’d be undergoing was called “Moe’s surgery,” which sounded like it might involve a conk on the head rather than traditional anesthesia, but actually turned out to be Mohs surgery.
The operation was done in a Charlotte doctor’s office while I was fully awake but feeling no pain. Everything went as planned and the doctor assured me that all the malignancy was removed. I couldn’t look at the cosmetic results right away, since they wrapped my whole upper head in a bandage. I was able to return to work the same day, looking like that guy playing a fife in the middle of that iconic Revolutionary War painting, except that I had a $4,000 doctor’s bill sticking out of my pocket. But my coworkers we really impressed at the dedication I showed by coming in with such an apparently brutal head wound.
My next significant experience came in 2003 while I was planning my first business trip to India. I had noticed occasional discomfort in my groin for a few weeks before a particularly acute episode sent me home from work to wander restlessly around my house. When I went to the doctor later that morning, he immediately recognized the wandering as a symptom of kidney stones (go figure). X-rays confirmed the presence of a crystalline mass lodged firmly in my urethra. “It’s about six millimeters in diameter,” the technician told me, but failed to note whether that was considered small, medium or super-sized. Regardless, it was bad enough to require what they refer to in the business as a urologic intervention. Unless I passed the stone naturally or wanted to risk the male equivalent of childbirth while 35,000 feet in the air over the Middle East, I needed to get this taken care of.
Shortly before the outpatient procedure, called a “simple basket extraction,” I thought I might’ve avoided it entirely. After using the urinal at work, I looked down to see a corn-kernel-sized piece lying next to the scent cake. Had I painlessly expelled the stone and avoided costly surgery? Unfortunately, it turned out to be exactly what it looked like – a piece of corn – though I fail to understand even today how it got there.
Going ahead with the physician-assisted removal turned out to be fairly simple, at least for me. The trickiest part was counting backwards from 100, and then waking up to ask when we were going to start, only to discover the doctor had not only finished but left the building. The nurses kept watch on me until I was able to wiggle my toes and pee on my own, which took only a few hours. Recovery was quick and relatively pain-free, and I’ve survived to this day without another incident.
What you’ll doubtless be glad to hear is the last experience I’ll recount was the highly recommended (by doctors, not by patients) diagnostic colonoscopy. As veterans of this wonder of medical science will tell you, the worst part comes the day before when you have to drink huge amounts of a foul liquid designed to cleanse your system of everything you’ve ever consumed. Once this is accomplished, you’re ready for your outpatient visit at the hospital. There was no backward counting this time; instead, you get an injection that puts you into a “dream sleep” where your dream consists of someone putting the proctological equivalent of a Swiss army knife (including a light, camera, scalpel, eraser, fountain pen and comb, I seem to recall) several feet up your colon. I do remember lying on my side and watching a TV show where the plot consisted of a cute little pink character named “Polyp” being snipped by a “Mr. Scissors”. The next thing I remember after that, I was arguing with my doctor about the billing.
It seems there’s a loophole in the way most insurance companies view the colonoscopy. They urge you to get one, they tell you it’s fully covered because it’s purely diagnostic in nature, but if they find anything that needs to be removed (which they apparently always do), then the diagnostic designation disappears and you’re suddenly responsible for a percentage of the $5,000 cost. Or, you could choose to have them maintain the status quo by shouting “hey, leave that thing alone” during your dream sleep. I almost came to the point of demanding that my gastroenterologist reinstall the polyp before I finally knuckled under and paid the fee.
I seriously doubt that any of these conditions, left untreated, would’ve led to my untimely demise. I suppose I could’ve had colon cancer, renal failure or an ear fall off, though chances are excellent I would’ve survived at least two out of three. Had they occurred later in life, I think I might’ve considered that option more seriously. I hope Griffin Bell didn’t suffer too much from treatments for the kidney and pancreas problems when his larger issue was that he was 90 years old. I’m not sure living to a ripe old age just for the sake of hitting a really high number is a worthy goal. It seems like the oldest living person is dying every other day anyway.
From the perspective of someone still in relatively good health, it often seems like medicine can go too far in treating the ravages of time. I think there comes a point when you feel like you’ve lived a rich, full life and now it’s time to go do something else, like maybe die. Throwing the incredible expenses of the modern healthcare establishment at the elderly and infirm just doesn’t always seem wise, especially if you hit one of them in the eye with an otoscope.
I’ve been incredibly fortunate with my health for over 55 years, and haven’t spent a night in the hospital since that whole birthing thing back in 1953. I’ve had my fair share of the usual modern maladies that almost everybody goes through – measles, mumps, mole removal, molar removal. I had what we politely called a “nervous stomach” in my teens, I’ve had a couple of lower back issues that kept me prone for days at a time, and I got chicken pox as a Christmas present from my son about ten years ago. Only three times have I gone through anything more serious.
My first such episode occurred in 1989. For years, I had noticed a brownish area just inside the top of my left ear. I chalked it up to poor hygiene until one day when it started bleeding. I knew that blood was only effective when it was coursing through your veins and that having it drip off the end of your earlobe wasn’t as good. I made a visit to the dermatologist who took one look at the wound and made his frightening pronouncement – ear cancer.
Well, not exactly ear cancer. It was a skin cancer that happened to be on my ear. All those hours I’d spent on college break in Miami laying out on my parents’ patio without benefit of sunscreen hadn’t been wasted after all. I was referred to a cosmetic surgeon despite my protests that I already looked damned good, but they explained he’d be the one carving off thin layers of my cartilage until all the cancer was removed, then would rebuild what was left into some semblance of an ear. The procedure I’d be undergoing was called “Moe’s surgery,” which sounded like it might involve a conk on the head rather than traditional anesthesia, but actually turned out to be Mohs surgery.
The operation was done in a Charlotte doctor’s office while I was fully awake but feeling no pain. Everything went as planned and the doctor assured me that all the malignancy was removed. I couldn’t look at the cosmetic results right away, since they wrapped my whole upper head in a bandage. I was able to return to work the same day, looking like that guy playing a fife in the middle of that iconic Revolutionary War painting, except that I had a $4,000 doctor’s bill sticking out of my pocket. But my coworkers we really impressed at the dedication I showed by coming in with such an apparently brutal head wound.
My next significant experience came in 2003 while I was planning my first business trip to India. I had noticed occasional discomfort in my groin for a few weeks before a particularly acute episode sent me home from work to wander restlessly around my house. When I went to the doctor later that morning, he immediately recognized the wandering as a symptom of kidney stones (go figure). X-rays confirmed the presence of a crystalline mass lodged firmly in my urethra. “It’s about six millimeters in diameter,” the technician told me, but failed to note whether that was considered small, medium or super-sized. Regardless, it was bad enough to require what they refer to in the business as a urologic intervention. Unless I passed the stone naturally or wanted to risk the male equivalent of childbirth while 35,000 feet in the air over the Middle East, I needed to get this taken care of.
Shortly before the outpatient procedure, called a “simple basket extraction,” I thought I might’ve avoided it entirely. After using the urinal at work, I looked down to see a corn-kernel-sized piece lying next to the scent cake. Had I painlessly expelled the stone and avoided costly surgery? Unfortunately, it turned out to be exactly what it looked like – a piece of corn – though I fail to understand even today how it got there.
Going ahead with the physician-assisted removal turned out to be fairly simple, at least for me. The trickiest part was counting backwards from 100, and then waking up to ask when we were going to start, only to discover the doctor had not only finished but left the building. The nurses kept watch on me until I was able to wiggle my toes and pee on my own, which took only a few hours. Recovery was quick and relatively pain-free, and I’ve survived to this day without another incident.
What you’ll doubtless be glad to hear is the last experience I’ll recount was the highly recommended (by doctors, not by patients) diagnostic colonoscopy. As veterans of this wonder of medical science will tell you, the worst part comes the day before when you have to drink huge amounts of a foul liquid designed to cleanse your system of everything you’ve ever consumed. Once this is accomplished, you’re ready for your outpatient visit at the hospital. There was no backward counting this time; instead, you get an injection that puts you into a “dream sleep” where your dream consists of someone putting the proctological equivalent of a Swiss army knife (including a light, camera, scalpel, eraser, fountain pen and comb, I seem to recall) several feet up your colon. I do remember lying on my side and watching a TV show where the plot consisted of a cute little pink character named “Polyp” being snipped by a “Mr. Scissors”. The next thing I remember after that, I was arguing with my doctor about the billing.
It seems there’s a loophole in the way most insurance companies view the colonoscopy. They urge you to get one, they tell you it’s fully covered because it’s purely diagnostic in nature, but if they find anything that needs to be removed (which they apparently always do), then the diagnostic designation disappears and you’re suddenly responsible for a percentage of the $5,000 cost. Or, you could choose to have them maintain the status quo by shouting “hey, leave that thing alone” during your dream sleep. I almost came to the point of demanding that my gastroenterologist reinstall the polyp before I finally knuckled under and paid the fee.
I seriously doubt that any of these conditions, left untreated, would’ve led to my untimely demise. I suppose I could’ve had colon cancer, renal failure or an ear fall off, though chances are excellent I would’ve survived at least two out of three. Had they occurred later in life, I think I might’ve considered that option more seriously. I hope Griffin Bell didn’t suffer too much from treatments for the kidney and pancreas problems when his larger issue was that he was 90 years old. I’m not sure living to a ripe old age just for the sake of hitting a really high number is a worthy goal. It seems like the oldest living person is dying every other day anyway.
Tuesday, January 6, 2009
The worst day of the year
The first Monday in January should receive some kind of official designation as the worst day of the year. State and federal offices should be closed, black bunting should drape store windows, and flags should be lowered to half-staff. Calendars should note this as a day of commemoration of how miserable our lives are going to be for the next four to five months.
If you haven’t done so already, pause now for a moment in recognition of just how bleak our immediate future is. We’ve been observing one holiday after another for several weeks now, so even happiness and celebration are no fun any more. We’ve gorged on foods we’d never otherwise eat (can you imagine a dinner of goose, champagne and chocolate-covered cherries in August?). The friends and family we only get to see once a year have reminded us all too clearly why we moved halfway across the continent to get so far away from them.
I don’t know about you, but the weather where I am today is cold and wet, the sky a low-hanging grey. I’ve returned to a job that seems unlikely to get any more exciting or any more secure in 2009. There are no significant holidays, no coming of spring, no summer vacation anywhere in the near future. The landscape of life is desolate, barren, foreboding, dreary and miserable. Happy god-damn new year.
I tried yesterday to head off this gathering funk by going to the Y for a nice vigorous run on the treadmill. Exercise has always elevated my mood, even when it has to take place elbow-to-elbow with my fellow fatties in front of a bank of TVs showing the Dolphins losing another playoff game. I’m not one of these exercisers clogging the floor who are motivated only by recent resolutions to get fit. I’m the guy who was complaining to the manager that they were closing the Y early on Christmas Eve. Now here I am, unable to find a vacant treadmill because of all these latter-day athletes.
Out of the ten machines available, two of them have runners while the rest have walkers. Walking is for the hallways of hospitals, not for expensive exercise machines. The guy who just barely beat me to the last available treadmill is wearing a sweater, pleated slacks and penny loafers. He jabs perplexedly at the control buttons until the belt begins the slowest possible movement, which seems to satisfy him until a few minutes later when he feels compelled to poke a few more buttons, bringing the machine to a stop. The same pattern of behavior is repeated several times before the pudgy woman to his right finishes her stroll and lowers her moist bulk to the floor. A machine is finally open.
As the endorphins kick in during my run, I start thinking of a few of the positives that do exist in the first half of the calendar year. There’s the new TV season, one that’s lacking the day-long “Password”-a-thons we’ve endured over the recent holidays. There’s the Obama inauguration in mid-January and the Super Bowl in early February. But all these are enjoyed vicariously at best and don’t even require us to leave our living room.
There are some legitimate holidays on the calendar falling between now and the unofficial start of summer on Memorial Day. There’s Martin Luther King’s birthday in just two weeks, so we’ll get a Monday off to remember the accomplishments of the great civil rights leader. But greeting card companies haven’t told us yet how we’re properly supposed to celebrate this day. Neither parties nor gift-giving nor dressing up in costume seem quite appropriate.
In February, we have Groundhog’s Day, which represents the point at which we might potentially see an end to winter in the distance. Recent efforts to turn February 2 into even more of an occasion have met with limited success. Watching Punxsutawney Phil being groped by that guy in tuxedo and top hat was amusing the first 40 times I saw it on the news, though the novelty has since worn off. I liked the idea of expanding the number of species honored to include other groundlings – moles, voles, badgers, hedgehogs, large rats, etc. – but this added biological diversity did little to spur retail sales and holiday cheer.
Later in the month is Valentine’s Day, when we honor our beloved ones with candy and flowers and the disappointment of knowing a spouse can’t be any more thoughtful than that. Then, just a week or so later is the government-concocted President’s Day, timed to honor the birth of perhaps our greatest commander-in-chief, Abraham Washington. Once every four years, we celebrate the rare Leap Day by trying to find the instructions for changing the date on our digital watches. On March 17, St. Patrick’s Day comes rolling in drunk and smelling of cheap beer. We all wear green so as to better disguise the vomit stains on our shirts. By the time it’s April, we’re starting to sense that warm weather is in the air and we all get a little silly celebrating April Fool’s Day, when radio shock jocks trick us all into thinking an asteroid is about to hit the earth. We laugh when we realize it’s not.
Finally, on some apparently random Sunday between March and May comes Easter, originally scheduled to honor the birth of Christ but now more about the bunnies and candy than the Lord and Savior. When I was a kid, Easter was second only to Christmas in significance. Hunting for eggs, rather than avoiding them like we do as adults, was a big deal, as was the story of Peter Cottontail rolling back the stone from Jesus’ grave. With its Maundy Thursday, Good Friday, Sadder Saturday and Maundy Monday (which gave us one of the few Easter carols, performed by the Mamas and Papas), Easter had the potential to give us almost a week off from work, but now most offices barely notice it.
Well, there seems to be a few breaks in the clouds as I look outside, and at least I have a job, a wonderful family and a home that’s not on the auction block. There is something to be said for the satisfaction of getting back to a routine that gives you a feeling of accomplishment at the end of the day instead of the incessant bloating I’ve endured since Thanksgiving. Once I get hungry again, and tired, and overworked, and stressed, and anxious about the economy, maybe then I’ll be happy.
If you haven’t done so already, pause now for a moment in recognition of just how bleak our immediate future is. We’ve been observing one holiday after another for several weeks now, so even happiness and celebration are no fun any more. We’ve gorged on foods we’d never otherwise eat (can you imagine a dinner of goose, champagne and chocolate-covered cherries in August?). The friends and family we only get to see once a year have reminded us all too clearly why we moved halfway across the continent to get so far away from them.
I don’t know about you, but the weather where I am today is cold and wet, the sky a low-hanging grey. I’ve returned to a job that seems unlikely to get any more exciting or any more secure in 2009. There are no significant holidays, no coming of spring, no summer vacation anywhere in the near future. The landscape of life is desolate, barren, foreboding, dreary and miserable. Happy god-damn new year.
I tried yesterday to head off this gathering funk by going to the Y for a nice vigorous run on the treadmill. Exercise has always elevated my mood, even when it has to take place elbow-to-elbow with my fellow fatties in front of a bank of TVs showing the Dolphins losing another playoff game. I’m not one of these exercisers clogging the floor who are motivated only by recent resolutions to get fit. I’m the guy who was complaining to the manager that they were closing the Y early on Christmas Eve. Now here I am, unable to find a vacant treadmill because of all these latter-day athletes.
Out of the ten machines available, two of them have runners while the rest have walkers. Walking is for the hallways of hospitals, not for expensive exercise machines. The guy who just barely beat me to the last available treadmill is wearing a sweater, pleated slacks and penny loafers. He jabs perplexedly at the control buttons until the belt begins the slowest possible movement, which seems to satisfy him until a few minutes later when he feels compelled to poke a few more buttons, bringing the machine to a stop. The same pattern of behavior is repeated several times before the pudgy woman to his right finishes her stroll and lowers her moist bulk to the floor. A machine is finally open.
As the endorphins kick in during my run, I start thinking of a few of the positives that do exist in the first half of the calendar year. There’s the new TV season, one that’s lacking the day-long “Password”-a-thons we’ve endured over the recent holidays. There’s the Obama inauguration in mid-January and the Super Bowl in early February. But all these are enjoyed vicariously at best and don’t even require us to leave our living room.
There are some legitimate holidays on the calendar falling between now and the unofficial start of summer on Memorial Day. There’s Martin Luther King’s birthday in just two weeks, so we’ll get a Monday off to remember the accomplishments of the great civil rights leader. But greeting card companies haven’t told us yet how we’re properly supposed to celebrate this day. Neither parties nor gift-giving nor dressing up in costume seem quite appropriate.
In February, we have Groundhog’s Day, which represents the point at which we might potentially see an end to winter in the distance. Recent efforts to turn February 2 into even more of an occasion have met with limited success. Watching Punxsutawney Phil being groped by that guy in tuxedo and top hat was amusing the first 40 times I saw it on the news, though the novelty has since worn off. I liked the idea of expanding the number of species honored to include other groundlings – moles, voles, badgers, hedgehogs, large rats, etc. – but this added biological diversity did little to spur retail sales and holiday cheer.
Later in the month is Valentine’s Day, when we honor our beloved ones with candy and flowers and the disappointment of knowing a spouse can’t be any more thoughtful than that. Then, just a week or so later is the government-concocted President’s Day, timed to honor the birth of perhaps our greatest commander-in-chief, Abraham Washington. Once every four years, we celebrate the rare Leap Day by trying to find the instructions for changing the date on our digital watches. On March 17, St. Patrick’s Day comes rolling in drunk and smelling of cheap beer. We all wear green so as to better disguise the vomit stains on our shirts. By the time it’s April, we’re starting to sense that warm weather is in the air and we all get a little silly celebrating April Fool’s Day, when radio shock jocks trick us all into thinking an asteroid is about to hit the earth. We laugh when we realize it’s not.
Finally, on some apparently random Sunday between March and May comes Easter, originally scheduled to honor the birth of Christ but now more about the bunnies and candy than the Lord and Savior. When I was a kid, Easter was second only to Christmas in significance. Hunting for eggs, rather than avoiding them like we do as adults, was a big deal, as was the story of Peter Cottontail rolling back the stone from Jesus’ grave. With its Maundy Thursday, Good Friday, Sadder Saturday and Maundy Monday (which gave us one of the few Easter carols, performed by the Mamas and Papas), Easter had the potential to give us almost a week off from work, but now most offices barely notice it.
Well, there seems to be a few breaks in the clouds as I look outside, and at least I have a job, a wonderful family and a home that’s not on the auction block. There is something to be said for the satisfaction of getting back to a routine that gives you a feeling of accomplishment at the end of the day instead of the incessant bloating I’ve endured since Thanksgiving. Once I get hungry again, and tired, and overworked, and stressed, and anxious about the economy, maybe then I’ll be happy.
Saturday, January 3, 2009
Wrapping up the bowl games, sponsored by FiftySomethingMan
One of the great things about the global economic catastrophe has been the effect on certain corporate marketing decisions. High-powered multinationals have been forced to look at their priorities and re-evaluate how important it is to shareholders to have the company name plastered all over everything from sporting venues to golf tournaments to baby’s foreheads.
Two new baseball parks being built in New York City for the Yankees and Mets are struggling to find firms willing to spend multi-millions for naming rights, and may have to begin hosting games next season as Hank’s Place and Choker’s Field, respectively. NASCAR auto racing has seen a significant decline in its sponsorships, to the point where you can almost see a bare patch of material on drivers’ uniforms. Traditional suppliers like GM and Chevy are scaling back their involvement in motorsports and we may soon see a Daytona 500 featuring Mini Coopers and old VW minivans.
I’ll miss the occasional unintended consequences that resulted when corporate takeovers clashed with the best-laid marketing plans. For example, when First Union Bank acquired CoreStates, it also inherited the basketball arena that was home to the NBA’s 76ers. The “CoreStates Center” sign was coming down and the “First Union Center” sign was going up when it occurred to someone how headline writers were going to abbreviate the new name.
Before the college football bowl season finally began winding down, many of us (OK, a few of us) sat in front of our TVs wondering about this new crop of low-rent game sponsors. Slashed rates allowed local credit unions and regional trucking firms to have their images splashed across a national stage, prompting viewers to wonder how exactly they could patronize the San Diego Credit Union or R+L Carriers even if they wanted to.
To help these would-be customers, I’ve compiled a complete list of the games and their sponsors with a little something about each firm. I would’ve included the teams who played and the final score too, but nobody cares.
magicJack St. Petersburg Bowl – The magicJack is some kind of device you stick in your computer to make phone calls. Sounds like a good idea until you realize how awkward it is to hold the monitor up to your ear while you try to talk into the mouse.
R+L Carriers New Orleans Bowl – R+L is an Ohio-based trucking firm founded in 1965. Ralph L. “Larry” Roberts was a mere teenager with aspirations of owning his own business. His dream became a reality with the purchase of a single truck he used to haul furniture. The firm then grew into … That’s really all you need to know.
SDCCU Poinsettia Bowl – Everyone living in San Diego, Orange and Riverside counties is eligible to join this federally insured credit union. If you watched the game from your home in Louisville, their competitive CD rates make a move to California worthwhile. I hear R+L is available to help with your couch.
Motor City Bowl – Not too surprisingly, this Detroit game failed to attract a big-name sponsor. Reports are that next year’s game will be called the Bailout Bowl.
Meineke Car Care Bowl – Meineke is a car maintenance franchise clever enough to have worked not only their name but also what they do into their bowl name. This might be something for the SDCCU to consider when they begin negotiations for next year’s Poinsettia Bowl, which could instead become the SDCCU Foreclosure Poinsettia Bowl.
Champs Sports Bowl – Champs is a seller of sports equipment even though I thought they were a sports bar. I must be thinking of some other company I’ll never patronize.
Papajohns.com Bowl – Most people are aware of Papa John’s Pizza, but they also want you to know about their website, which uses a PDF (pizza delivery format) to bring you hot pies through your high-speed Internet connection.
Valero Energy Alamo Bowl – Valero is a retailer of gasoline that managed to work a slight rule change into the Alamo Bowl. Team scores not only can rapidly rise, but they can plummet just as quickly.
Roady’s Humanitarian Bowl – Roady’s Truck Stops are the nation's largest chain of truck stops, catering to the professional driver and traveling motorist in 45 states, meeting the humanitarian needs of people low on fuel for many years.
Brut Sun Bowl – As the final seconds ticked off the clock in this classic, the winning coach was drenched by a cooler full of Brut cologne. He’s currently recovering in the Augusta burn center.
Bell Helicopters Armed Forces Bowl – The rush to purchase helicopters from viewers who enjoyed this match-up drove Bell’s stock price to a three-year high.
Chick-Fil-A Bowl (formerly the Peach Bowl) – They dropped the “peach” out of a concern that fuzz is not something chicken consumers want to be reminded of.
Outback Bowl – This is much like the regular college game except the football is replaced with a Bloomin’ Onion.
Gaylord Hotels Music City Bowl – This bowl game had more adjectives (4) than one of the participating teams had points (3).
Konica Minolta Gator Bowl – Makers of fine cameras until the next leap in digital technology sends them into bankruptcy.
AutoZone Liberty Bowl – Perhaps the winners of this game and the Meineke Car Care Bowl could meet in a playoff: the Sell ‘Em a Muffler When They Just Need a Spark Plug Bowl.
GMAC Bowl – A long, long time ago, people bought cars from a company named “General Motors” and frequently did something called “financing” with GMAC to pay for the car on credit. This bowl is a salute to those bygone days, and includes players using helmets made of leather that have no faceguards.
AT&T Cotton Bowl – AT&T is one of the few big names still in the bowl sponsorship business. Send me a 10-cent text message and I’ll tell you more.
FedX Orange Bowl – Another of the big names still in the bowl scene. Surviving despite the tremendous loss of business due to email attachments and zip files, FedX now has a business model that relies primarily on Amazon and eBay shipments, along with its recent diversification into mowing lawns.
Allstate Sugar Bowl – A curious combination considering New Orleans was wiped out by a hurricane and is still having trouble recovering because of tight-fisted insurance companies. You might be “in good hands” with Allstate, but watch out for their prehensile tail that may be picking your pocket.
Capital One Bowl – What’s in your wallet? Not much cash after you’ve finished paying the astronomical interest rates on their credit cards.
Tostitos Fiesta Bowl – The most delicious, crunchiest game on the postseason calendar.
Insight Bowl – I challenge you to follow this one: Starting in 2000, this game moved to Bank One Ballpark, now known as Chase Field. The game moved yet again effective with the 2006 game, but remained in the Phoenix metropolitan area, this time in Sun Devil Stadium, which was left without a postseason game when the Fiesta Bowl moved to the University of Phoenix Stadium. The game was formerly known as the Copper Bowl until 1996 when sponsorship was assumed by Insight Enterprises and it became the Insight.com Bowl from 1997 to 2001, and then the Insight Bowl. Insight, incidentally, is either a type of Honda, a broadband service, or a laptop maker.
Rose Bowl, sponsored by citi – Yes, the same “citi” as the Citibank that narrowly avoided financial collapse late last year. So their stockholders wouldn’t be pissed that they threw money at the little-known Rose Bowl, note how they put their sponsorship after the bowl name and lower-cased the first letter, hoping no one would notice.
Two new baseball parks being built in New York City for the Yankees and Mets are struggling to find firms willing to spend multi-millions for naming rights, and may have to begin hosting games next season as Hank’s Place and Choker’s Field, respectively. NASCAR auto racing has seen a significant decline in its sponsorships, to the point where you can almost see a bare patch of material on drivers’ uniforms. Traditional suppliers like GM and Chevy are scaling back their involvement in motorsports and we may soon see a Daytona 500 featuring Mini Coopers and old VW minivans.
I’ll miss the occasional unintended consequences that resulted when corporate takeovers clashed with the best-laid marketing plans. For example, when First Union Bank acquired CoreStates, it also inherited the basketball arena that was home to the NBA’s 76ers. The “CoreStates Center” sign was coming down and the “First Union Center” sign was going up when it occurred to someone how headline writers were going to abbreviate the new name.
Before the college football bowl season finally began winding down, many of us (OK, a few of us) sat in front of our TVs wondering about this new crop of low-rent game sponsors. Slashed rates allowed local credit unions and regional trucking firms to have their images splashed across a national stage, prompting viewers to wonder how exactly they could patronize the San Diego Credit Union or R+L Carriers even if they wanted to.
To help these would-be customers, I’ve compiled a complete list of the games and their sponsors with a little something about each firm. I would’ve included the teams who played and the final score too, but nobody cares.
magicJack St. Petersburg Bowl – The magicJack is some kind of device you stick in your computer to make phone calls. Sounds like a good idea until you realize how awkward it is to hold the monitor up to your ear while you try to talk into the mouse.
R+L Carriers New Orleans Bowl – R+L is an Ohio-based trucking firm founded in 1965. Ralph L. “Larry” Roberts was a mere teenager with aspirations of owning his own business. His dream became a reality with the purchase of a single truck he used to haul furniture. The firm then grew into … That’s really all you need to know.
SDCCU Poinsettia Bowl – Everyone living in San Diego, Orange and Riverside counties is eligible to join this federally insured credit union. If you watched the game from your home in Louisville, their competitive CD rates make a move to California worthwhile. I hear R+L is available to help with your couch.
Motor City Bowl – Not too surprisingly, this Detroit game failed to attract a big-name sponsor. Reports are that next year’s game will be called the Bailout Bowl.
Meineke Car Care Bowl – Meineke is a car maintenance franchise clever enough to have worked not only their name but also what they do into their bowl name. This might be something for the SDCCU to consider when they begin negotiations for next year’s Poinsettia Bowl, which could instead become the SDCCU Foreclosure Poinsettia Bowl.
Champs Sports Bowl – Champs is a seller of sports equipment even though I thought they were a sports bar. I must be thinking of some other company I’ll never patronize.
Papajohns.com Bowl – Most people are aware of Papa John’s Pizza, but they also want you to know about their website, which uses a PDF (pizza delivery format) to bring you hot pies through your high-speed Internet connection.
Valero Energy Alamo Bowl – Valero is a retailer of gasoline that managed to work a slight rule change into the Alamo Bowl. Team scores not only can rapidly rise, but they can plummet just as quickly.
Roady’s Humanitarian Bowl – Roady’s Truck Stops are the nation's largest chain of truck stops, catering to the professional driver and traveling motorist in 45 states, meeting the humanitarian needs of people low on fuel for many years.
Brut Sun Bowl – As the final seconds ticked off the clock in this classic, the winning coach was drenched by a cooler full of Brut cologne. He’s currently recovering in the Augusta burn center.
Bell Helicopters Armed Forces Bowl – The rush to purchase helicopters from viewers who enjoyed this match-up drove Bell’s stock price to a three-year high.
Chick-Fil-A Bowl (formerly the Peach Bowl) – They dropped the “peach” out of a concern that fuzz is not something chicken consumers want to be reminded of.
Outback Bowl – This is much like the regular college game except the football is replaced with a Bloomin’ Onion.
Gaylord Hotels Music City Bowl – This bowl game had more adjectives (4) than one of the participating teams had points (3).
Konica Minolta Gator Bowl – Makers of fine cameras until the next leap in digital technology sends them into bankruptcy.
AutoZone Liberty Bowl – Perhaps the winners of this game and the Meineke Car Care Bowl could meet in a playoff: the Sell ‘Em a Muffler When They Just Need a Spark Plug Bowl.
GMAC Bowl – A long, long time ago, people bought cars from a company named “General Motors” and frequently did something called “financing” with GMAC to pay for the car on credit. This bowl is a salute to those bygone days, and includes players using helmets made of leather that have no faceguards.
AT&T Cotton Bowl – AT&T is one of the few big names still in the bowl sponsorship business. Send me a 10-cent text message and I’ll tell you more.
FedX Orange Bowl – Another of the big names still in the bowl scene. Surviving despite the tremendous loss of business due to email attachments and zip files, FedX now has a business model that relies primarily on Amazon and eBay shipments, along with its recent diversification into mowing lawns.
Allstate Sugar Bowl – A curious combination considering New Orleans was wiped out by a hurricane and is still having trouble recovering because of tight-fisted insurance companies. You might be “in good hands” with Allstate, but watch out for their prehensile tail that may be picking your pocket.
Capital One Bowl – What’s in your wallet? Not much cash after you’ve finished paying the astronomical interest rates on their credit cards.
Tostitos Fiesta Bowl – The most delicious, crunchiest game on the postseason calendar.
Insight Bowl – I challenge you to follow this one: Starting in 2000, this game moved to Bank One Ballpark, now known as Chase Field. The game moved yet again effective with the 2006 game, but remained in the Phoenix metropolitan area, this time in Sun Devil Stadium, which was left without a postseason game when the Fiesta Bowl moved to the University of Phoenix Stadium. The game was formerly known as the Copper Bowl until 1996 when sponsorship was assumed by Insight Enterprises and it became the Insight.com Bowl from 1997 to 2001, and then the Insight Bowl. Insight, incidentally, is either a type of Honda, a broadband service, or a laptop maker.
Rose Bowl, sponsored by citi – Yes, the same “citi” as the Citibank that narrowly avoided financial collapse late last year. So their stockholders wouldn’t be pissed that they threw money at the little-known Rose Bowl, note how they put their sponsorship after the bowl name and lower-cased the first letter, hoping no one would notice.
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