When I first learned to blog

The following is a piece I wrote as a submission to our local newspaper when they expressed interest in the subject of local blogging a few months ago. Though it “doesn’t meet their needs at this time,” I believe that by “this time” they mean “while humans walk the earth.” So rather than waste my efforts, I’m putting it in as today’s posting.

As a fifty-something middle-class European-American, I long ago gave up any aspirations to be on the cutting edge of modern culture. There was a brief period years ago when I might’ve considered myself marginally “cool” – I think it was for about a half-hour during my junior year of college – but once you find yourself with a family, a suburban home and a corporate career, you are so far past cool as to need only a light jacket.

I like to think, however, that I’m at least aware of all the latest happenings among the younger generation. Though I choose not to indulge, I know all about the discos, the hip-hop, the so-called “brake” dancing, where kids stop and reverse direction in mid-tumble. I’ve heard the music of Madonna, LL Coolio J-Z, and Fall-Down Boy. I have a cell phone and I’ve walked past the video game section in Best Buy. And I’ve learned enough about computers and the Internet to think I’ve found a niche where perhaps I can rekindle enough of my def self to put a toe in the kids’ pool.

I’ve started a blog.

The young people out there know what I’m talking about, but let me take a moment to explain this phenomenon to any of my contemporaries who aren’t familiar with the concept. The blog has nothing to do with Steve McQueen and meteors exuding a pink, gooey substance (that’s “The Blob,” as I was embarrassed to learn a little too late) and everything to do with chronicling your every thought, move and breath for a fascinated world to follow. It’s a little like being an exhibitionist from the comfort of your home, without the gross and illegal parts.

I went online and found WordPress and Blogger, two of the more popular sites that serve as portals to the time-space wormhole known as the “blogosphere.” This huge ball of Internet waves, sitting in geosynchronous orbit over south Asia, is where you choose your blog name, create your profile, even upload video, if you can find the VHS port on the side of your laptop. The setup is quick and remarkably painless (as long as you keep your power cord out of the water) and before you know it, you’re a blogger!

Now that you’ve got the infrastructure in place, you need to turn your attention to something known as “content.” This annoying but necessary part of keeping a blog requires you to think of something interesting to put in your postings so that when people open your webpage, there will be words instead of blank space, which tends to discourage return visits. From looking at some of the blogs already out there, it seems that your content doesn’t have to be especially pertinent – cats, lawyer jokes and death threats are a few common themes – it mostly just has to be there.

My favorite subject so far, as I hope you’ve been able to guess from the last 491 words that preceded these, is humor. Since standards aren’t especially high, what with the lack of editors, fact-checkers and other mainstream media flotsam, all you need to do is position your screen pointer on the “write” tab and click it to open a window that looks something like an email entry. Type until your hands get tired and then press the “publish” button.

At this point, you’re usually given the option to “view site” so you can see what you just wrote in a slightly different format, but one that is now being viewed by millions of people around the world. Or at least that’s how I thought it worked. Turns out that the hardest part of blogging once you’ve gotten this far is figuring out how to get people to actually visit your blog. I believed that once your posting went up, there’d be a flashing signal on every computer then online that would direct readers to stop whatever they were doing and read all about you. I kept watching for evidence of all this traffic to show up in the comments that record what visitors think of your hard work. It’s the positive reinforcement of these remarks – notes like “wow, you’re terrific” and “worst blog ever” – that provide the incentive for people to keep up their blogs for weeks at a time. It’s been slow to come in my case, though with networking, webcasting and poking people with sticks, I’m starting to build a respectable audience.

It’s certainly not money that provides the motivation for blogging. If you’re thinking about joining in this communications revolution as a way to add a little extra income during this time of tight cash, you’ll find out quickly that that’s not how it works. Though my laptop does have a slot on one side that looks about the right size to spit out fifty-dollar bills, they haven’t come yet, and I’m starting to think they never will. Still, I’ve achieved the satisfaction of joining a community of like-minded citizens to whom connectivity, even though it’s virtual, gives us all a sense that we’re involved in something very, very special.

Being cool.