Wednesday, January 28, 2009

A visit to Pepsi.com

There’s probably no consumer product I’ve consumed more of in my life than Pepsi-Cola. For at least the last 40 years, it’s been my everyday drink of choice – preferred over water, over beer, over tea and over coffee. Especially preferred over ice, with a straw, in a tall frosty glass. A quick calculation shows that I’ve probably spent close to $10,000 on the corn-syrup-infused soft drink over the years. I’ve downed 438,000 ounces, which amounts to over 5 million calories, which adds up to about 5,000 pounds of added bulk, roughly the weight of a modern supertanker. It also means I’ve consumed more than a million milligrams of sodium – enough to build my own salt mine.

My love affair with Pepsi began as a youth in the 1960s. It was the ultimate treat my parents could get me at the end of the day. I occasionally strayed to other brands of cola, specifically RC Cola which at the time was the only drink to come in a 16-ounce bottle. Like many, I experimented during college, trying now-defunct brands such as Jamaica Cola, Chek Cola and the poorly-conceived Ebola Cola. Pepsi’s arch-enemy, whose name I shall not allow my fingers to type, is my choice only when there’s no other choice.

There’s nothing quite like that feeling you get after about the fourth or fifth gulp, when the carbonation in your gut reaches critical mass and that gentle eruption of flavor flows back into your sinuses and, if you’re lucky, stops there. It’s “the taste that beats the others cold” and “the choice of a new generation,” to quote slogans the company has used since its creation in the nineteenth century. I’ve got a lot to live, and Pepsi’s got a lot to give. Let’s see what some of that is by visiting the pepsi.com website.

The first inclination for any consumer visiting this site, after considering the home page request to make suggestions to our new president about how to Help Refresh America (I think I can guess at least one), is to find out what it is that makes Pepsi so tasty. I know there’s water and I suspect there’s sugar, but what else gives it that special bite? Well, there’s caramel color, phosphoric acid, caffeine, sodium benzoate, potassium, citric acid and “natural flavors.” I know what caffeine is, I imagine citric acid comes from fruit, and I read somewhere that phosphorous can make you glow, all of which are good things. And who can dispute the wholesomeness of natural flavors? I can practically taste the dirt in a freshly opened can of soda.

In the “yesterday and today” section, we learn that Pepsi was invented in 1898 by Caleb Bradham and was originally called “Brad’s Drink,” a clever name that survived for days. It was created, Bradham said, to aid digestion. He said it tasted good and was good for you, unlike certain other colas I could name who bred a generation of cocaine fiends. We see a whirlwind of Pepsi logos circling the computer screen and eating up display memory before being shown the new container design. This is introduced with inspired words we could just as easily have heard during President Obama’s inaugural address: “We’re looking forward without losing sight of our past. We celebrate tomorrow, but honor yesterday. Today, we introduce the new face of our future.” Be assured, however, that “the taste remains the same” and only the marketing campaign changes.

Wandering around the site a little more, I see a part that issues “false rumor alerts,” where the company gets a chance to address concerns that the drink is made from the liquefied remains of slaughtered Amazon natives (completely untrue). The only entry here is a rather benign story about a patriotic can Pepsi allegedly produced with an edited version of the Pledge of Allegiance. Creating a patriotic can hardly seems scandalous; I can only assume that the abridged Pledge was the point of concern, maybe something about the “Republic of Richard Stanz” preparing for an attack on the American homeland.

We also see the obligatory corporate interest in protecting the environment in the form of the Pepsi Eco Challenge. I thought this might be a specific effort to restore balance to the biosphere – maybe planting a new tree for every plastic bottle cap that’s properly disposed of. Instead, it’s some vague “New Pepsi Challenge,” designed to recreate the excitement of that time the company dared consumers to choose among competing cola brands. “Today we heed a different call and face a different challenge, one that cuts across brands, companies, industries, even continents – the challenge of environmental stewardship, protecting our planet’s resources for generations to come.” I expected perhaps a call to pursue renewable stores of potassium or an end to our nation’s reliance on unfriendly suppliers of benzoate, but couldn’t find it.

It was fun to view the company’s current TV ad campaign, the “Pepsi Pass,” in which every generation is shown refreshing the world. We see Pepsi first being served at an old-time soda fountain, then the drink is successively passed to a 1920s flapper, soldiers celebrating the end of World War II, teenage drag-racers, hippies, a streaker, disco dancers, break dancers, Germans tearing down the Berlin Wall, and finally modern concert-goers. Most historians credit the pressure of Ronald Reagan’s military build-up in combination with decades of economic stagnation for the collapse of the Eastern bloc. As a loyal Pepsi drinker, I’m glad to see the truth finally told: the gassy fullness caused by drinking too much requires you to vigorously move around to get relief, and the Germans chose to get their exercise by dismantling the symbol of communism.

Finally, I did a quick review of all the current Pepsi products on the market. I barely survived the emotional roller coaster that was the rise and fall of Crystal Pepsi in the 1990s, so I was glad to see that the diversification of my favorite soft drink is still robust. We now have regular Pepsi, Diet Pepsi, Caffeine-Free Pepsi, Diet Caffeine-Free Pepsi, Pepsi Max (with extra caffiene), Diet Pepsi Max, Pepsi One (with one calorie, for those who can’t stand zero-calorie drinks) and an orchard of fruit-flavored Pepsi’s, including cherry, lime, vanilla, cherry and vanilla, and caramel cream. It’s only a matter of time until we see Pepsi with Chicken Broth and Green Pepsi, with broccoli, kale, cabbage and algae.

I’m sure they’ll be wonderful. I plan to drink many thousands and thousands of ounces.

More celebs to rewrite history

Film actor Tom Cruise revealed last week that he had a childhood dream of killing Adolph Hitler. While on a world tour promoting his new movie “Valkyrie,” Cruise told reporters he regretted that time travel was not available for him to show up in 1930’s Europe and personally take out the Nazi leader responsible for the deaths of millions.

“I always wanted to kill Hitler, I hated him,” Cruise, 46, said. “As a child studying history and looking at documents, I wondered, ‘why didn’t someone stand up and try to stop it?’”

News of the Hollywood star’s desire to transcend the laws of time and space in an effort to preemptively remove the brutal German tyrant represented a new high-water mark among celebrity do-gooders. No longer content to adopt Third World children and raise funds to fight disease, today’s idols won’t limit themselves to what’s physically possible as they aspire to help humankind and promote their vanity projects.

Here’s a look at what other kinds of murderous retro-vengeance are on the minds and lips of the stars:

Kirsten Dunst: “When I was a very young girl, probably not more than two or three years old, I harbored a desire to kill (Hall of Fame Detroit Tiger) Ty Cobb. He was a very racist, very mean man. He may have held the all-time base-stealing record for decades, but he did it with a cleats-up style that injured many a second baseman. I really, really hated him.”

Bruce Willis: “I’ve always had a very strong distaste for the Chinese Cultural Revolution that led to the deaths of uncounted thousands. I’m not saying I’d want to kill (then-Chinese leader) Mao Tse-Tung because he did some good things to fight the Japanese during World War II. I’d just like to have been on hand to advise him against some of the more heavy-handed aspects of his efforts to overhaul his society.”

Marg Helgenberger: “Given half the chance, I’d put fifteenth president James Buchanan on my hit list. He did virtually nothing to head off what everyone could tell was going to become all-out civil war, plus he was our only bachelor president. He was a real bungler, and we’d all be better off today if his sorry ass had been eliminated before his 1856 election.”

Carson Daly: “For me, it kind of depends on how far back in time I could go. If there was no limit, I’d want to kill Alexander the Great. His reputation, as the nickname implies, is that he was an enormous political and military talent. Though he did bring Western culture as far east as India, he was very pushy about it, killing many tens of thousands of innocent people. If, however, I’m limited to just the last century or so, I’d kill (Russian tyrant) Josef Stalin.”

Philip Seymour Hoffman: “Rather than bring physical harm to flawed-but-human creatures, I’d go back to 1935 to prevent so much devastation from the Labor Day hurricane that ravaged the Florida Keys. I’m not naïve enough to think I could’ve prevented formation of the storm, but I do think I could use my histrionic acting style to warn many hundreds of residents to move to higher ground.”

Meryl Streep: “I’d kill Vlad the Impaler and I’d do it with my bare hands. Even though he was the basis for the great dramatic character of Dracula, that whole impaling thing just rubs me the wrong way.”

Roger Moore: “I’d kill Ivan the Terrible. He was just terrible – what more can you say?”

Rene Russo: “I’m not sure I’d go so far as to kill him (Oliver Cromwell), but I’d definitely do something to seriously hamper his more vicious tendencies. While I sympathize with his anti-royalist tendencies, there were more constructive ways to achieve the ascent of the Parliamentarians without all the fighting and executions.”

Dennis Quaid: “I’d kill either (Roman emperors) Caligula or Nero, I’m not sure which. Caligula was mad, so I guess you could say he had something of a medical excuse for his virtual ruin of Rome. Nero, though, you know he fiddled while Rome burned. That’s very un-cool.”

Orlando Bloom: “There’s not one individual I could name, because I was never very good at history, but I’d definitely want to do something to prevent the Spanish Inquisition. I’m a big believer in freedom of religion, so you can imagine how I feel about the idea of Catholics burning alleged heretics alive. By the way, watch for the upcoming release of my film ‘Elizabethtown,’ coming to DVD on January 31.”

John Mayer: “I know Tom Cruise is already taking care of Hitler, so I’d say I’d want to kill (Italian fascist) Benito Mussolini. He would’ve been as bad as Hitler if he had the skills, but things just didn’t quite work out for him.”

Osama bin Laden: “I’d go back in time to kill the mother and father of Mike Meyers. That ‘Love Guru’ movie absolutely sucked.”

Thoughts on death and dying

I’ve been thinking lately about death and dying, and there are a few things I don’t like about it.

Obituaries, for one. I find myself being drawn to reading the obituaries in the local paper, since I’m more likely to find people I know hanging out on that page than in sections like sports, weddings or commodities futures. As my young son used to observe as we’d drive past a cemetery – “that’s where the dead people live” – I think it’s time for us to take a fresh look at the concept of death notices.

Currently we get to read all about how old people were, who some of their survivors were, and which email address condolences can be sent to. We’re told that they “passed,” “departed this life,” “were funeralized” or “went to be with [their] Lord and Savior, Jesus Christ,” but are given few other details. Sure, some notices may say that the departed passed “peacefully but unexpectedly” or “after a courageous fight.” That doesn’t really tell us enough. What we don’t get to hear, unless we’re good at reading between the lines, is what everyone really wants to know – the cause of death. If, in lieu of flowers, mourners are asked to make a donation to the National Skydiving Association, there’s a decent chance that the dead guy fell 10,000 feet out of an airplane. If they were employed by Johnson’s Crushing and Hacking, Inc., it’s a fairly safe bet they were killed in an industrial accident.

I think it’s a shame that the dead and their family members have to be ashamed of the way in which they left this earth for realms unknown. We have a much better understanding these days of what’s involved in the cessation of bodily functions, and it’s usually not anything to be particularly embarrassed about. My face might be red (before turning ashen) if it’s reported that I died trying to hold down a mattress in the back of a speeding pickup truck before the mattress became airborne. But at least everyone would know I was the kind of guy to help move a friend to his new apartment.

Then there’s the issue of what to do if your passing is going to take a while. No one wants to die of a lingering, painful illness, though I can’t say for sure I’d prefer the quick and easy death involved in a head-on train impact. You hear people saying they don’t want to spend their last days lying in a hospital bed hooked up to all manner of mechanical intervention to keep them alive. “I’d rather be home with my family,” they say, conveniently forgetting the smell of the cat box, the annoying telephone solicitations and how far ten steps to the bathroom seems when you’re no longer the most continent person in the home.

Before I’m discharged to my cluttered, dusty bedroom, I’d want to know more about which particular machines I’d be hooked up to if I stayed in the hospital. Might there be morphine involved? High-definition satellite television? The ability to pee without having to get out of bed? Talk about being treated and released. I’d be tempted to sign up for that now if I didn’t have to start paying for four years of college education this fall.

Speaking of early enrollment, I read a science fiction story once where members of the aging population were given the opportunity to end their lives sooner rather than later in return for a cash reward, a fabulous vacation and a pain-free passing. The short-term expense to society would be offset by the decades in which the fading individual was not eating their meals on wheels and using up other social services that might be better dedicated to those who could chase down their own food. I think this proposal should be given serious consideration. Put me down for spending a week in a hot tub on cruise ship eating prime rib with Anne Hathaway.

There’s one important consideration to reconcile before this can become a workable public policy: how you would create the least difficult death. Humanity has had a long history of failing to figure out the easiest way to go, if you can use execution methods as any example. The intentionally cruel attempts of ancient peoples – stoning, crucifixion, being fed to whatever wildlife was handy and hungry – gave way in recent centuries to progressively more user-friendly methods. The guillotine, gallows, electric chair and lethal injection were all thought at one time or another to be humane choices, though I don’t think any are quite my cup of poisoned tea. I think more research is needed to figure the fastest way out, and might I suggest the cast of the movie “Twilight” as possible volunteers in this study.

Finally, there’s the question of the afterlife. Most organized religions regard self-destruction as a sin, probably because it can make such a serious dent in their membership rolls. If you get to the other side legitimately and have lived a relatively good life, most creeds will give you a pass to a magnificent paradise featuring angels, harps, virgins, clouds, cows, gods with lots of extra arms, and all your dead relatives, though presumably the grumpy ones will have found other accommodations. If you’ve sinned or, in the Southern Baptist tradition, done a disco dance, you instead are consigned to a hell that will likely include at least one Bee Gee as well as a lot of other horrible stuff.

I honestly don’t know what waits for me in the Great Beyond. My best guess is that it’s eons and eons of nothingness, kind of like what the A&E channel has become. It’s only because we have such difficulty imagining what that void would feel like that we’ve come up with all these elaborate afterlife scenarios. Since they can’t all have it right, and because I hesitate to cast my lot with a randomly chosen sect (with my luck I’d get Zoroastrianism, which preaches a final purgation of evil from the Earth through a tidal wave of molten metal — ouch!), I prefer to think that you get whatever it is you believed in while you were alive.

And for me, that’s where Anne Hathaway comes in again.

In appreciation of the breakroom

When he grows weary of his heavy labor and seeks a few moments of rest and reflection, the American worker is able to turn to a quiet refuge of solitude where he charges his batteries before re-entering the global economy with renewed vigor. These are the hallowed halls of the corporate breakroom.

The origins of the breakroom may be lost in the mists of time, but we can imagine how ancient hunter-gatherers might take a few moments from their huntering-gathering to rest under a sprawling fruit tree. With the modern marvel known as the vending machine still eons in the future, they had no coin slots that would lead them to refreshment. Instead, they’d nudge the trunk of the tree with their brawny shoulders and hope that an apple or pear might fall at their feet. As is the case for us, their modern cousins, sometimes it did and sometimes it didn’t. Sometimes, instead of fruit they’d get a bird’s egg or a dead raccoon. What are you gonna do?

As societies moved to an agrarian and eventually an industrial economy, the breakroom evolved with the times. In the sweatshops of eighteenth-century England, the 14 hours of toil spent every day tending the steam-powered orphan press would be broken into manageable chunks by the occasional moments spent chained by your overseer in a quiet corner for trying to steal some steam. The apples of yesteryear and the SunChips of tomorrow may have been replaced by badger-sized rats, yet still it was good to catch your breath.

Today, we have advantages and comforts unimagined by our forefathers. As an example I’m familiar with, I’ll describe the breakroom at the office where I work.

The room is painted a shade of ecru/tan/beige/off-white that is the closest thing possible in the visible spectrum to no color at all. I’m not sure of the room’s dimensions, but if people were laid end-to-end on the floor (which only happens during third shift), I’d imagine it’s roughly twenty by forty feet. There are maybe eight or ten nondescript grey tables each surrounded by a random mix of plastic and cloth-covered chairs.

However, it’s what’s around the edges of this quiet corner of the corporate world that draws in the tired workers of both the office and the warehouse. Primarily, there are the vending machines: one that contains mostly snack foods such as candy, cookies and chips; one that was intended to hold actual meals of sandwiches and salads but now offers only instant oatmeal, cup-o-soup and plastic orange juice containers with some type of dark sludge in the bottom; and one each for Coke and Pepsi products, still sadly segregated in these otherwise diverse times. You can tell all the machines host a lot of traffic by the sticky notes affixed to their fronts, bearing messages like “you owe Jane in accounting 85 cents” and “I found a roach in my Snickers!!!”

Almost as important as the vending machines are the appliances used to make their products more palatable. We have two microwave ovens, one splattered with hardened sweet residues and the other with savories, so your cooking won’t be too badly mis-flavored if you choose the right one. There’s a toaster oven that neither toasts nor ovens, though it will provide a measure of warmth to your food. There’s an ice machine where you can immerse your hands when they get tired of typing (at least that’s what I think it’s for). There’s a refrigerator for those who choose to bring their meals from home, as long as they heed the warning sign on the door: “Absolutely no pizza boxes or two-liter bottles – they WILL be thrown away.” We used to have a coffeemaker but the warehouse people ruined it for everybody by using up all the artificial creamer and never replacing it, the jerks.

As for entertainment, besides watching people bang their fists on the vending machines, there’s a television perched in one corner with its endless loop of Headline News. We also have a bookshelf generously stocked with a surprising variety of paperbacks and magazines that makes it appear we’re a more literate crowd than we actually are. There’s a single window that looks out onto the parking lot, a clock with hands that make a 360-degree circuit every hour, and those intriguing walls I mentioned earlier. Those last three features draw as much attention as the more stimulating options the later it gets in the day; people working on overtime seem to have an especially keen interest in the walls.

Finally, I’ll mention the internal communications centers of the room, a couple of bulletin boards. One of these contains information being communicated by management about health, legal and other employment-related issues, as well as copies of recent emails sent out by headquarters, including the one explaining how we can afford to buy a company in Brazil but no employee hams for the holidays. The other board is a forum for people wanting to get messages out to their fellow workers. There are a few rules – nothing allowed that promotes commercial or for-profit enterprises, all postings must be approved by site management, they can be up for only ten days before being removed – but otherwise it’s the kind of wide-open space that our brave patriot ancestors earned for us when freedom of speech was first established in this country. When I checked the board yesterday, it showed a newspaper clipping of a record catfish catch, an article about how much trouble you can get in if you tell the health insurance people you don’t smoke but you really do, advice to wipe down all surfaces during cold and flu season and, inexplicably, a large map of the United States. (I think it fell out of one of the National Geographic magazines.)

It’s a warm and welcoming place where we while away our 15 minutes of paid break time twice a day. While it may not be for everyone – like the people who choose to sit in their cars or the coworker I discovered doing some bizarre exercise routine in the darkened training room next door – it can be a special “happy place” for those who need a break.

Wednesday, January 21, 2009

Impressions on an historic day

Observations on yesterday’s historic events:

--My suburb of Charlotte, NC, was slammed by two inches of snow Tuesday, grinding everyday life to a complete halt. Transportation was paralyzed, schools were closed and people stayed home from work to eat French toast, made with all the eggs, bread and milk they’d purchased the previous night. Life slowly returned to normal later in the day when all the car accidents that could possibly happen did happen. In other news, the U.S. inaugurated its first African-American president, beginning an era of hope and promise not seen in decades.

--When Chief Justice John Roberts bungled the first few lines of the presidential oath of office, I got the sneaking suspicion that he was laying the foundation for a constitutional challenge that Barack Obama was not in fact president because he didn’t say exactly the right words. What Roberts should have prompted was “I do solemnly swear that I will faithfully execute the office of the president,” but instead he came out with “I do slovenly swear that I will facetiously execute the president of the office.” Fortunately, Obama saw what Robbie was up to and managed to recite the correct wording.

--In an attempt to capture every possible camera angle, the networks at one point were focusing their cameras through the bullet-proof glass and onto the front line of dignitaries right before the oath was delivered at noon. An astute reporter observed that the giant foreheads seen on the distinguished guests were a “funhouse mirror reflection” and not actual giant alien foreheads.

--I noticed that 10-year-old Malia Obama was fiddling with some kind of electronic device while waiting for her father’s big moment. TV commentators claimed it was a camera, but I got the distinct impression that she was texting her friends. I can only imagine the message that a pre-teen girl might send in the midst of so much attention being paid to her and her family: “OMG – my dad is becoming president – I’m so embarrassed!!!”

--I was not particularly impressed with the invocation delivered by controversial preacher Rick Warren. He managed to avoid the verb “smite” while talking about the diversity of America, but still snuck in a few ingratiating references to his own personal savior, while giving only passing acknowledgment to everybody else’s. Then, for the last quarter of the recitation, he had the nerve to sample from the Lord’s Prayer. What is he, some kind of DJ Saddleback? I just hope he’s made to pay royalties to whomever it is who owns the rights to that “Our Father, who art in heaven” lyric.

--I thought it was very sad when the Obamas had to get out of their GM-produced megamobile during the parade and begin walking because the vehicle couldn’t get above 2 mph. This was the Big Three’s opportunity for some impressive grill time before a huge national audience, and the giant Escalade broke down at least twice on the route. They were able to get it re-started both times and finally ended up at the reviewing stand in time to watch the rest of the parade.

--During some of the postgame analysis on CNN, Democratic strategist and Louisiana native Donna Brazille talked about how great it was to be so close to the historic event up on the main stage. She said she ran into Supreme Court Justice Clarence Thomas at one point and, in the spirit of bipartisanship, resisted what had to be an overwhelming temptation to punch him in the mouth. Instead, she reportedly told the Savannah-raised justice, “Georgia in da house, Louisiana in da house.” Responding with classic Thomasonian wit, the soft-spoken arch-conservative responded, “duh?”

--It was high noon, the historic moment was at hand, and inauguration coordinator Senator Dianne Feinstein takes the stage to introduce … an overhead backup band? Their set was mercifully short, just long enough for me to make a quick trip to the restroom before the presidential oath. They were just finishing when I got back, so I may not have the band lineup exactly right, but I think I know at least a few of them – cellist Yo-Yo Ma, violinist Itzhak Perlman, pianist Billy Joel and saxophonist Kenny G were immediately recognizable. It was only the tambourine player that I didn’t recognize.

--Dick Cheney made his final appearance as sitting vice president literally sitting, in a wheelchair. He couldn’t have been happy with how diabolical that made him look. Reportedly, he suffered a back sprain while helping move furniture out of his office the day before (that man-sized safe isn’t going to move itself, you know). I’ve been through similar back pain myself, and I can tell you that sitting down is not the position you want to assume. When I had my most recent spell of back spasms, I wanted to either stand up straight or lay flat the whole time; any bending at the waist was extremely painful. I guess they couldn’t wheel him into the proceedings on a stretcher, since that would make it too hard to see unless he had one of those iron-lung mirrors you see in old movies. I suppose they could’ve slanted the gurney to a 45-degree angle so he might get an actual view. That was probably vetoed, however, when they realized how much it would look like he was doing a shout-out to waterboarding.

--Since I had to watch the proceedings from the office, I had to rely on the magnificent architecture of the worldwide web to get my live feed, and things were not going well. I went to several sites I would’ve thought reliable – CNN, CBS, ABC, MSN, even, in desperation, Fox – and all of them said I could “click here for live video.” I’d click there and nothing would happen except for a circular graphic rotation. I could understand why CNN’s wasn’t working; they had to use up half their bandwidth to include inane but real-time comments from their Facebook connection (Allegra Bischoff is thinking Rachel Maddow and Keith Olbermann are total foxes; Reza Gulastani is thinking I love everybody, God loves everybody, I think I need to study now). I finally got a site up and running just as Obama was stepping up to the podium for the main event, then … screen freeze. I rushed into the breakroom and was able to see the historic moment along with a group of African-, Asian- and Latino-Americans from our warehouse. When they broke into applause as the oath finished, it was a great moment.

Best of luck to all of us and to our new president.

Monday, January 19, 2009

Lives of the Dead: Martin Luther

Martin Luther (1483-1546), widely regarded as the father of the Protestant Reformation and a number of unintended babies, was a German theologian and religious reformer who challenged the supremacy of the Catholic Church. He also had a vast influence on European concepts of politics, economics, education, language and hair styling, with his now-familiar bowl cut making him one of the most crucial figures in modern European history.

He was born in Eisleben (later Hitlerville, and then back to Eisleben) in what today is Germany. His father, originally known as Hans Luder, had wanted to name his son “Lex” but was convinced by his wife to go with “Abraham Martin and John,” later shortened to simply Martin. The family was descended from peasantry, but Hans made a nice living for himself and his family as a copper miner and part-time fletcher/cooper (roughly equivalent to today’s writer/director). Martin received his early education at Magdeburg and Eisenach, before enrolling at the University of Erfurt at age 17. Red-shirted during his freshman season, he became an outstanding left tackle for the Fightin’ Furter football team by the time he graduated with a bachelor’s degree in 1502. He passed on an opportunity for a pro career -- he was projected as high as the eighth round by some scouts -- and chose to stay in school to pursue his master’s, which he received in 1505.

He began to study law, as his father wished, but didn’t have enough credits to graduate so he fell back on his undergraduate major – monking -- and entered the Augustinian monastery. Within a year, he had so impressed his superiors that he was selected for the priesthood, ordained, and conducted his first celebration of mass. (“Celebration” might be overstating the case, as he kept stumbling over the unfamiliar phrasing, once mispronouncing “Madonna” as “My donut.”) He continued his studies in theology, including multiple re-takes of basic Latin, until he got his big chance to go to Rome and check out how Catholicism was done in the big city.

To put it mildly, he was not impressed. In fact, he was shocked by the worldliness of the Roman clergy, especially the way they had substituted vodka shots for wine in the communions they conducted. This led him to question other basic tenets of church, and he gradually came to believe that Christians were saved not through their own efforts but instead by God’s grace. The church leadership was making a tidy fortune off the sale of indulgences, which were peddled to the peasants in the form of mugs, posters and t-shirts (“Rome Rules” was a common slogan for this merchandising). This crass effort disgusted Luther to the point where he suffered from nearly constant vomiting, though scholars recently discovered a sixteenth-century Domino’s menu that led them to believe that salmonella-tainted pizza may have been a contributing factor.

Luther finally emerged into worldwide prominence when in 1517 he was named Holy Roman Empire Today’s “Most Pious Man Alive” and became known for some graffiti he had scrawled on the door of All Saints Church in Wittenburg. This posting of the so-called Ninety-five Theses has been greatly misunderstood by historians and only recently was clarified when the old door itself was located at a garage sale in East St. Louis, Missouri. It was long believed that Luther wrote the theses before-hand and then nailed them to the cathedral door as a sign of protest and to show his growing prowess as a construction worker. In reality, Luther wrote the seminal document on-site, meticulously painting it onto the oak with a fine single-haired brush. What bothered the church elders more than what the manuscript said was the fact that he was always in the way, blocking the main entrance almost constantly during the three weeks it took him to finish. Most of the demands were not that unreasonable – for example, he wrote of the need for sturdier pews to “accommodate the ample Germanic hind.” He also wanted Wednesday night services moved to Tuesday because most members couldn’t TiVo floggings in the public square like the wealthy clergy could, and he wanted the liturgy conducted in native languages because Latin “sounds too much like they’re just making it up as they go along.”

He made it all the way through the next-to-last thesis (“94. Enough with the incense already, it’s giving everybody a headache”) with church officials only mildly curious about the progress of the bowl-headed scribe. On the morning of his final day of work, he began writing the last entry as a crowd of onlookers grew around him. “The pope is not ni…” he began. The throng began buzzing with anticipation. The pope is not what? Nitrogen-based? Nihilistic? Luther slowly added a “c”. Nicene? Nickel-plated? Then he added an “e”. “Don’t get upset everybody – it could still be ‘Nicene,’” shouted one observer, trying to quell the growing distress of the crowd. Then Luther added the punctuation mark that would change European history forever, a period. “The pope is not nice.” The multitude gasped, but soon dispersed when they heard a beheading was being set up across the street.

The Roman Curia, which is kind of like a Senate subcommittee only crankier, began an investigation that eventually led to the condemnation of Luther’s teachings in 1520 and his excommunication a year later. He was summoned to appear before Emperor Charles V at the Diet of Worms and asked to recant. His famous assertion of conscience in the face of certain punishment – “No Can Do!” – is most likely legendary, but still he was spirited away by Prince Frederick the Wise who kept him in virtual house arrest at his castle.

Luther was able to continue much of his other life work, though it paled in comparison to royally pissing off the entire Catholic Church. He made a little money doing some free-lance translations and sticking his nose into the Peasants’ War of 1524-1526, where he supported the peasants’ political demands while repudiating their theological arguments, a fine distinction that was lost on all the people who had swords. He married a former nun, a widely acknowledged hottie by the name of Katharina von Bora, and continued his writing as his influence spread across northern and eastern Europe.

By the late 1530’s, his health began to deteriorate and he took on an anti-Semitic bent by accusing the Jews of exploiting the confusion he had caused among Christians. This made him virtually unable to locate a decent doctor, and he died on Feb. 18, 1546. His obituary, printed several days later in the Eisleben Picayune-Examiner, included a long list of his works, an even longer list of his children, and the name of his new religion: Martinism, which was later changed to Luthermania, then Lutheranism.

Sunday, January 18, 2009

This...is...CNN.com

This … is … C … N … N.

So intoned the Lord our God, in his only commercial spokesperson role, some 40 years ago when the Cable News Network premiered. I was an early adopter of the cable news format when it was first made available in the 1970s, and have been a fan of its derivative networks since then. I enjoyed watching Braves baseball, Turner Classic Movies and the unchanging drumbeat of Headline News (now rechristened HLN) repeating the same stories over and over and over. I got a vicarious kick out of Ted Turner’s unsuccessful mergers, with both Jane Fonda and Time Warner. I’ve even taken the tour at the Atlanta headquarters, ascending the world’s tallest escalator to end up in a tiny room where they explain how the weather people can’t even see what they’re pointing at as they wave their arms in front of a green screen. Amazing!

Having seen the bricks and mortar of the operation, I was eager to take a look the digital and the virtual in the form of the network’s website, CNN.com. As you might imagine, the home page is heavy on the headlines of breaking news. Thursday’s highlights included must-reads such as: “Rabid fox attacks dad, son,” “Man complains about Buddhas at zoo,” “Cow gas tax not happening,” “18th Porta-Potty set on fire” and “Iowan: Cold hurts, makes ‘skin burn.’” There’s also promotion of a feature about what’s on schoolchildren’s minds (“Make Iraq war go away”) and an offer to update your Facebook status while you watch the inauguration on CNN.com.

CNN is working hard – some might say a little too hard – to make itself relevant in the new-media landscape that potentially threatens its very foundation. In its efforts to involve viewers and make them more a part of the news operation, it’s giving Average Joes nearly equal footing with its staff of veteran journalists. While participation from the grassroots can offer a broader perspective on the events of the day, it can be distracting to those of us used to a little more professionalism.

Take the concept of the “iReport,” a user-generated site containing stories that are “not edited, fact-checked or screened.” Just the kind of reliable information source you want. One recent example went beyond news into the realm of opinion and policy-making, allowing an iReporter to offer his views on how to fix the most severe economic crisis of our time. Zennie Abraham, also known as “Zennie62,” offered his taxpayer stimulus package to CNN chief business correspondent Ali Velshi. Zennie’s plan calls for a $3,500 stimulus check to those making less than $100,000 a year, presumably including Zennie. Velshi said such a plan wasn’t targeted enough to work but Zennie defended his idea: “$3,500, particularly for college students and their parents, can help pay for their housing.” (Sounds like someone trying to afford first and last month’s rent so he can move out of his parents’ basement.) CNN’s Velshi, after hearing the explanation – and mindful perhaps of the network’s changing demographics – started to agree. “That could work,” he said lamely.

Another new feature a little too close to the cutting edge for my comfort is the Rick Sanchez Show, wherein Rick attempts to moderate a Twittering free-for-all that’s taking place in a strip across the bottom of his screen. He tries his best to turn submissions like “great rap, agree … disagree no matter … all good. gots to go to bed. will do again morrow” and “hey, why’s ur girlfriend gaining weight again. u making her too happy?” into relevant commentary on the topic at hand. He squirms so hard at some points that you fear he’s going to pull a muscle.

The website also includes details and extras about certain on-air personalities and the efforts they go to in making themselves more interesting. The “Today”-equivalent morning show on HLN is called “Morning Express with Robin Meade,” featuring a former beauty queen with a chatty manner, a smile as wide as Heath Ledger’s Joker, and the kind of extreme makeup required in today’s high-definition production. Robin hosts the Morning Express Challenge, a news quiz where both the first correct answer and a randomly drawn player win the same prize – an autographed picture of Robin – but both are enrolled in a chance to win the grand prize, a trip to Atlanta to meet Robin in person. We also see Robin posed in what looks like the open bay door of a helicopter, the smile wisely wiped from her face as she offers her “Salute to the Troops.” And, you can sign up for her daily email news preview, sent out early each morning in her signature lower-case style: “morning glory! let’s shake the sleepy out of you. this isn’t our top story, but i love this one: too much caffeine can make you hallucinate and see ghosts. okay, how much are we talking? more on that.” I actually subscribed to this service for a while, until I cancelled after realizing there’d be no pictures of Robin still in her baby-doll pajamas.

Other highlights around the site include pictures of hunky Surgeon General-designate Sanjay Gupta, promotions for the “News to You” show (a kind of “Best Week Ever” rip-off without the snark), and the obligatory nod to Nancy Grace’s all-consuming obsession with the Caylee Anthony case. I looked for something on CNN’s resident right-winger Glenn Beck, but he’s apparently left the company for a new and more welcoming home on Fox News. Either way, I’m glad to see network news offering a big enough tent to employ those afflicted with uncontrollable facial tics such as Glenn’s.

You can also sign up for CNN Mobile alerts, in case you want to be notified immediately via your cell phone should there be a warning about Vicks Vaporub or how “doctor [is] interested in seeing kids not kidney, lawyer says.” I tried to find out more about similar high-tech extras but crashed my PC twice when I tried to go to the Tools and Widgets section of the site.

All in all, it’s a respectable representation on the Web, almost deserving of the thunderous tones I quoted at the beginning of this post. If God is no longer in the promo business, maybe they can get James Earl Jones to splice a “… dot … com…” onto the audio for their site.