Impressions on an historic day

Observations on yesterday’s historic events:

--My suburb of Charlotte, NC, was slammed by two inches of snow Tuesday, grinding everyday life to a complete halt. Transportation was paralyzed, schools were closed and people stayed home from work to eat French toast, made with all the eggs, bread and milk they’d purchased the previous night. Life slowly returned to normal later in the day when all the car accidents that could possibly happen did happen. In other news, the U.S. inaugurated its first African-American president, beginning an era of hope and promise not seen in decades.

--When Chief Justice John Roberts bungled the first few lines of the presidential oath of office, I got the sneaking suspicion that he was laying the foundation for a constitutional challenge that Barack Obama was not in fact president because he didn’t say exactly the right words. What Roberts should have prompted was “I do solemnly swear that I will faithfully execute the office of the president,” but instead he came out with “I do slovenly swear that I will facetiously execute the president of the office.” Fortunately, Obama saw what Robbie was up to and managed to recite the correct wording.

--In an attempt to capture every possible camera angle, the networks at one point were focusing their cameras through the bullet-proof glass and onto the front line of dignitaries right before the oath was delivered at noon. An astute reporter observed that the giant foreheads seen on the distinguished guests were a “funhouse mirror reflection” and not actual giant alien foreheads.

--I noticed that 10-year-old Malia Obama was fiddling with some kind of electronic device while waiting for her father’s big moment. TV commentators claimed it was a camera, but I got the distinct impression that she was texting her friends. I can only imagine the message that a pre-teen girl might send in the midst of so much attention being paid to her and her family: “OMG – my dad is becoming president – I’m so embarrassed!!!”

--I was not particularly impressed with the invocation delivered by controversial preacher Rick Warren. He managed to avoid the verb “smite” while talking about the diversity of America, but still snuck in a few ingratiating references to his own personal savior, while giving only passing acknowledgment to everybody else’s. Then, for the last quarter of the recitation, he had the nerve to sample from the Lord’s Prayer. What is he, some kind of DJ Saddleback? I just hope he’s made to pay royalties to whomever it is who owns the rights to that “Our Father, who art in heaven” lyric.

--I thought it was very sad when the Obamas had to get out of their GM-produced megamobile during the parade and begin walking because the vehicle couldn’t get above 2 mph. This was the Big Three’s opportunity for some impressive grill time before a huge national audience, and the giant Escalade broke down at least twice on the route. They were able to get it re-started both times and finally ended up at the reviewing stand in time to watch the rest of the parade.

--During some of the postgame analysis on CNN, Democratic strategist and Louisiana native Donna Brazille talked about how great it was to be so close to the historic event up on the main stage. She said she ran into Supreme Court Justice Clarence Thomas at one point and, in the spirit of bipartisanship, resisted what had to be an overwhelming temptation to punch him in the mouth. Instead, she reportedly told the Savannah-raised justice, “Georgia in da house, Louisiana in da house.” Responding with classic Thomasonian wit, the soft-spoken arch-conservative responded, “duh?”

--It was high noon, the historic moment was at hand, and inauguration coordinator Senator Dianne Feinstein takes the stage to introduce … an overhead backup band? Their set was mercifully short, just long enough for me to make a quick trip to the restroom before the presidential oath. They were just finishing when I got back, so I may not have the band lineup exactly right, but I think I know at least a few of them – cellist Yo-Yo Ma, violinist Itzhak Perlman, pianist Billy Joel and saxophonist Kenny G were immediately recognizable. It was only the tambourine player that I didn’t recognize.

--Dick Cheney made his final appearance as sitting vice president literally sitting, in a wheelchair. He couldn’t have been happy with how diabolical that made him look. Reportedly, he suffered a back sprain while helping move furniture out of his office the day before (that man-sized safe isn’t going to move itself, you know). I’ve been through similar back pain myself, and I can tell you that sitting down is not the position you want to assume. When I had my most recent spell of back spasms, I wanted to either stand up straight or lay flat the whole time; any bending at the waist was extremely painful. I guess they couldn’t wheel him into the proceedings on a stretcher, since that would make it too hard to see unless he had one of those iron-lung mirrors you see in old movies. I suppose they could’ve slanted the gurney to a 45-degree angle so he might get an actual view. That was probably vetoed, however, when they realized how much it would look like he was doing a shout-out to waterboarding.

--Since I had to watch the proceedings from the office, I had to rely on the magnificent architecture of the worldwide web to get my live feed, and things were not going well. I went to several sites I would’ve thought reliable – CNN, CBS, ABC, MSN, even, in desperation, Fox – and all of them said I could “click here for live video.” I’d click there and nothing would happen except for a circular graphic rotation. I could understand why CNN’s wasn’t working; they had to use up half their bandwidth to include inane but real-time comments from their Facebook connection (Allegra Bischoff is thinking Rachel Maddow and Keith Olbermann are total foxes; Reza Gulastani is thinking I love everybody, God loves everybody, I think I need to study now). I finally got a site up and running just as Obama was stepping up to the podium for the main event, then … screen freeze. I rushed into the breakroom and was able to see the historic moment along with a group of African-, Asian- and Latino-Americans from our warehouse. When they broke into applause as the oath finished, it was a great moment.

Best of luck to all of us and to our new president.

This...is...CNN.com

This … is … C … N … N.

So intoned the Lord our God, in his only commercial spokesperson role, some 40 years ago when the Cable News Network premiered. I was an early adopter of the cable news format when it was first made available in the 1970s, and have been a fan of its derivative networks since then. I enjoyed watching Braves baseball, Turner Classic Movies and the unchanging drumbeat of Headline News (now rechristened HLN) repeating the same stories over and over and over. I got a vicarious kick out of Ted Turner’s unsuccessful mergers, with both Jane Fonda and Time Warner. I’ve even taken the tour at the Atlanta headquarters, ascending the world’s tallest escalator to end up in a tiny room where they explain how the weather people can’t even see what they’re pointing at as they wave their arms in front of a green screen. Amazing!

Having seen the bricks and mortar of the operation, I was eager to take a look the digital and the virtual in the form of the network’s website, CNN.com. As you might imagine, the home page is heavy on the headlines of breaking news. Thursday’s highlights included must-reads such as: “Rabid fox attacks dad, son,” “Man complains about Buddhas at zoo,” “Cow gas tax not happening,” “18th Porta-Potty set on fire” and “Iowan: Cold hurts, makes ‘skin burn.’” There’s also promotion of a feature about what’s on schoolchildren’s minds (“Make Iraq war go away”) and an offer to update your Facebook status while you watch the inauguration on CNN.com.

CNN is working hard – some might say a little too hard – to make itself relevant in the new-media landscape that potentially threatens its very foundation. In its efforts to involve viewers and make them more a part of the news operation, it’s giving Average Joes nearly equal footing with its staff of veteran journalists. While participation from the grassroots can offer a broader perspective on the events of the day, it can be distracting to those of us used to a little more professionalism.

Take the concept of the “iReport,” a user-generated site containing stories that are “not edited, fact-checked or screened.” Just the kind of reliable information source you want. One recent example went beyond news into the realm of opinion and policy-making, allowing an iReporter to offer his views on how to fix the most severe economic crisis of our time. Zennie Abraham, also known as “Zennie62,” offered his taxpayer stimulus package to CNN chief business correspondent Ali Velshi. Zennie’s plan calls for a $3,500 stimulus check to those making less than $100,000 a year, presumably including Zennie. Velshi said such a plan wasn’t targeted enough to work but Zennie defended his idea: “$3,500, particularly for college students and their parents, can help pay for their housing.” (Sounds like someone trying to afford first and last month’s rent so he can move out of his parents’ basement.) CNN’s Velshi, after hearing the explanation – and mindful perhaps of the network’s changing demographics – started to agree. “That could work,” he said lamely.

Another new feature a little too close to the cutting edge for my comfort is the Rick Sanchez Show, wherein Rick attempts to moderate a Twittering free-for-all that’s taking place in a strip across the bottom of his screen. He tries his best to turn submissions like “great rap, agree … disagree no matter … all good. gots to go to bed. will do again morrow” and “hey, why’s ur girlfriend gaining weight again. u making her too happy?” into relevant commentary on the topic at hand. He squirms so hard at some points that you fear he’s going to pull a muscle.

The website also includes details and extras about certain on-air personalities and the efforts they go to in making themselves more interesting. The “Today”-equivalent morning show on HLN is called “Morning Express with Robin Meade,” featuring a former beauty queen with a chatty manner, a smile as wide as Heath Ledger’s Joker, and the kind of extreme makeup required in today’s high-definition production. Robin hosts the Morning Express Challenge, a news quiz where both the first correct answer and a randomly drawn player win the same prize – an autographed picture of Robin – but both are enrolled in a chance to win the grand prize, a trip to Atlanta to meet Robin in person. We also see Robin posed in what looks like the open bay door of a helicopter, the smile wisely wiped from her face as she offers her “Salute to the Troops.” And, you can sign up for her daily email news preview, sent out early each morning in her signature lower-case style: “morning glory! let’s shake the sleepy out of you. this isn’t our top story, but i love this one: too much caffeine can make you hallucinate and see ghosts. okay, how much are we talking? more on that.” I actually subscribed to this service for a while, until I cancelled after realizing there’d be no pictures of Robin still in her baby-doll pajamas.

Other highlights around the site include pictures of hunky Surgeon General-designate Sanjay Gupta, promotions for the “News to You” show (a kind of “Best Week Ever” rip-off without the snark), and the obligatory nod to Nancy Grace’s all-consuming obsession with the Caylee Anthony case. I looked for something on CNN’s resident right-winger Glenn Beck, but he’s apparently left the company for a new and more welcoming home on Fox News. Either way, I’m glad to see network news offering a big enough tent to employ those afflicted with uncontrollable facial tics such as Glenn’s.

You can also sign up for CNN Mobile alerts, in case you want to be notified immediately via your cell phone should there be a warning about Vicks Vaporub or how “doctor [is] interested in seeing kids not kidney, lawyer says.” I tried to find out more about similar high-tech extras but crashed my PC twice when I tried to go to the Tools and Widgets section of the site.

All in all, it’s a respectable representation on the Web, almost deserving of the thunderous tones I quoted at the beginning of this post. If God is no longer in the promo business, maybe they can get James Earl Jones to splice a “… dot … com…” onto the audio for their site.

Post not available in stores

With the poor economy continuing to affect TV advertising revenue, you see more and more direct marketing commercials selling items that are “not available in stores.” These ads typically feature extremely agitated pitchmen, a toll-free order number, a price that’s typically $19.95, and tiny-font shipping and handling charges that run you another $12. If you order now you can get two, and don’t forget that these items are not available in stores, probably because the idea behind stores is that they offer products people actually want and need to buy.

It used to be that you only saw these commercials late at night, when you were so worried about how you’d deal with sudden urges to fish that you couldn’t sleep. And mercifully, there would be an ad for the “pocket fisherman.” Now you’re likely to see these kinds of spots any time of the day or night. An NPR report recently explained the trend: as traditional advertisers reduce their budgets, local stations make leftover air time available to these low-end buyers at drastically reduced rates. One ad buyer interviewed admitted he was a “bottom feeder,” which I think would be an excellent name for a product: Try the BottomFeeder! You’ll never need to buy bathroom tissue again!

A lot of the trailblazers in this industry have unfortunately been made archaic by modern technology. The Ginsu Knives, famous for cutting through a can, were so sharp and awkward to use that most of their purchasers accidentally slashed their wrists. The Medic Alert bracelet, for when you’ve fallen and can’t (or simply don’t want to) get up, was antiquated by the cell phone. The Clapper, which allowed you to turn stuff on from across the room, was discontinued when seniors began using the Segway to travel effortlessly about their homes from light switch to light switch.

One of the promoters currently most in demand for these frenetic spiels is a bearded, raspy-voiced fellow named Billy Mays. Son of baseball’s Willie Mays, who roamed centerfield for the San Francisco Giants for over two decades on his way to 12 Golden Gloves and the Hall of Fame, Billy wanted to get out from the shadow of his famous father. His big break came in the ‘90s when he was selected to be spokesman for the Bedazzler, a tool that embedded plastic gems into jackets, jeans and that household pet desperately in need of a makeover. He later sold items like OxiClean, the Mantis Tiller and Miracle Whip (I can’t remember ever seeing him hawk the well-known dessert topping, so I can only guess this product was instead some kind of domination device).

Described by The Washington Post as having a “signature yelling approach” and being “known for screaming in lieu of talking during infomercials … a full-volume pitchman, amped up like a candidate for a tranquilizer-gun takedown,” Mays was last seen branching out into the service economy. He was recently named the new voice of iCan Benefit Group, “the first company offering health insurance Billy Mays has been excited to endorse.” (He’s endorsed many other insurance plans, but steadfastly refused to be excited by them until now.) I anticipate a not-too-distant future in which Billy sells everything from mutual funds to cremation services in his classic manic shriek.

Mays is not affiliated with the infomercial product that most recently has been all over the airwaves — I mentioned him mainly because I wanted to see how many readers would buy the Willie Mays connection. I’m talking here about the “Loud and Clear” sound-amplifying device that fits in your ear like a Blutooth cell phone apparatus. No longer will your difficulties interpreting sound be obvious to all who can see the electroacoustic device in your ear; now, they’ll think you’re just another self-absorbed tool enamored with pointless technology that hangs off the side of your head. I can hardly wait for the next-gen app that enhances your smelling abilities with the brushed-steel device that protrudes from your nose.

Rather than using a spokesperson, the Loud and Clear commercials feature actors pretending to go through their daily routines enjoying the life-enhancing properties of a monstrous hearing aid. There’s a guy in bed next to his annoyed wife, who’s giving him dirty looks because the TV is too loud for her to sleep, until he discovers the Loud and Clear and can turn that damn thing down. There’s a woman rocking out to the kitchen radio while her husband tries but fails to concentrate on his laptop work. Rather than asking him to get his stupid computer off the kitchen table, she’s seen moments later happily accessorized in her Loud and Clear. Others are involved in a number of activities designed to demonstrate that today’s seniors aren’t your father’s old people – they’re energetically playing bingo, strolling through the woods in tight jeans, and listening in on two neighbors having a private discussion across the street.

This last example hints at the more malicious uses of the Loud and Clear, which are also illustrated in the commercial with a surprising lack of guilt. One scene shows a guy, hopefully a private detective, sitting at the wheel of his parked car with the amplifier in his ear and a camera in his hands. He becomes suddenly attentive, clicks the camera at some off-screen scene, then nods in quiet satisfaction at how easily he was able to get naked pictures of his kid’s hot teacher. I’m not sure how the hearing device helped with this, unless maybe it keeps him on guard for the piercing sirens of approaching squad cars.

Generally, though, the Loud and Clear is shown engaging in harmless fun. There’s a party scene where a trio of attractive women are chatting, then the shot widens to show the eavesdropping stud who’s delighted to learn they’re talking about him. There’s a hunter in the woods — hopefully not the same woods with the tight-jeaned woman — using the hearing enhancer to listen for the rustle of live game. I only hope the L&C has a volume control handy, because when he lets loose with that shotgun, he’s going to get way more amplification than he bargained for. There’s a quiet conversation at home with the family, above a caption that reads “HEAR PEOPLE AROUND YOU!”

Probably the worst, most devious thing about this product is that I want one. I can tell that my hearing has declined in recent years, and I recognize that it would be nice to watch television and have some idea of why Howie Mandell is beating that guy over the head with a baseball bat. My world could be so much richer.

Actually, I think I’d like to have two, one protruding out of each ear. Maybe if I order now…

Why I like TV

I grew up, like most men my age, as a big fan of television. One of my earliest memories is preparing to go to school each morning so I’d have enough time to watch reruns of “The Three Stooges”. I was on the kiddies’ show “Skipper Chuck’s Popeye Playhouse”; I’m told that when the Skipper threw the floor open to an on-air question-and-answer segment, I asked “Can I go to the bathroom?”. I was a huge fan of the country-humor genre best represented by the likes of “Green Acres” and “The Beverly Hillbillies”, shows I defend to this day for their under-appreciated irony.

As I’ve grown into middle age, I find myself watching TV less and less. I’m not sure why, though I do believe my son’s monopoly of the widescreen we bought a year or so back plays a big part in what I’d otherwise call my maturation. He prefers shows like “Halo” and “Guitar Hero”, the plots of which I’m completely unable to comprehend, except that they require some really strange remote. My wife and I still manage to arrange some family TV time with a few shows we all like – “House”, “The Colbert Report” – but just as the proliferation of specialty cable channels has segmented audiences in general, we’ve developed our separate interests.

What seems to differentiate us the most these days though is our TV-viewing styles. Rob has that ability he shares with the rest of his generation for electronic multi-tasking, combining television with the Internet, text messaging, instant messaging, cell phone conversations, homework, petting his cats and annoying his mom. Laura is able to watch long movies in 5- or 10-minute segments while going about more productive activities. How she’s able to remember plot points from one segment to the next, while I can barely remember what show I’m watching during commercial breaks, is beyond me.

Maybe it’s because I’m not paying attention. Or rather, it’s because I’m paying attention on a whole different level than what she and others see. (Kind of like President Bush is paying attention to the nation on what can politely be called “a whole different level”). I suspect I share a trait with many other men who watch television for two different reasons. Sometimes I watch because the broadcast is interesting, and other times I prefer just to let the electrons fly and lull me into a state that closely resembles irreversible coma to the untrained eye.

Smarter people than I have labeled these two viewing styles as “lean forward” and “lean back”. The lean-forward style is used when you’re intently engaged with the monitor in front of you, whether it’s displaying the final minute of a tight football game or a particularly titillating spreadsheet. The lean-back style represents a more casual interface, like when you’re at work. Sometimes I really want to be paying attention to what’s on while at other times, it’s just the “on-ness” that matters.

And it’s hard for even me to predict which mode is going to seem more appropriate for any given TV-watching opportunity. There are many shows that sound good in theory and yet I find it difficult to get around to them. On my DVR right now, for example, are recent broadcasts I recorded including a documentary on 9/11, a high-definition portrayal of what it’s like to be imprisoned in India and six episodes of “Mad Men”. I often joke that what I need in order to get caught up on this backlog is a good case of spinal meningitis to put me on the couch for a couple of months. In one sense, though, I’ve got the feeling that recording the programs is basically equivalent to watching the programs, and that actually playing them out is overkill.

I think I could stay awake for most of these shows, assuming the meningitis wasn’t too crippling. If I have some real interest in a subject, if there’s any suspense or excitement or (especially) catastrophe at all, I don’t think I could fall asleep if I tried. Even the Weather Channel, notorious in households across the country for providing little more than background noise mixed with thunderstorm watches for states you’ve never heard of, can hold my interest if the subject is right. Blending the stupefying musical accompaniment to the hometown weather insert with features like “It Could Happen Tomorrow” – what if New York were struck with a hurricane, volcano and sandstorm at the same time? – is obviously brilliant programming.

But I have what I think is an even better idea, and I’m offering it here to any TV moguls who might’ve stumbled into the blogosphere. If we can have specialty channels devoted to such esoteric subjects as country music and home improvement projects, why not introduce The Sleep Channel to cable? You’d really need very little original programming; just the re-broadcast rights to already-existing shows that could be packaged and marketed as a sort of video Ambien. A typical line-up might include a painting with watercolors show, “Teletubbies”, another “Teletubbies”, any cooking show without Rachel Ray, public-access coverage of the city council, a cavalcade of security cameras, and Larry King “Live”, topped off with what you could call “The Black and White Hour”, featuring anything made in the days before color. Then for sweeps week, roll out the broadcast I couldn’t believe my good fortune to come across one recent lazy Saturday – it wasn’t just golf, it wasn’t just senior golf, it was a rerun of last year’s senior golf shown while this year’s tournament was being rain-delayed (complete with updates on when the weather might be clearing).

As I drifted off, I thought I’d died and gone to heaven. Or at least that’s what my wife thought.